Canadian Tire Helps Holiday Gift Snoopers Keep Peeking 'Under Wraps'

Publicis Montreal and Canadian Tire have launched 'Under Wraps,' a wrapping paper innovation for the holiday season’s most inquisitive giftees. Combining festive patterns with strategically placed 'rips,' it makes it hard to tell whether a gift has been sneakily unwrapped ahead of time.

“As a kid, the wait for Christmas seemed endless, but the fear of getting caught snooping was a strong deterrent,” said Mélissa Charland, creative director at Publicis Montréal. “Wrapping gifts with this paper gives loved ones the chance to satisfy their curiosity without leaving a trace.” 

“Best of all, it’s for a great cause,” added Patrice Racette, Quebec marketing and merchandising manager at Canadian Tire. “All proceeds go to the Jumpstart Foundation, dedicated to helping children and families in need across Quebec. It's holiday cheer with a touch of playful mischief!”

'Under wraps' wrapping paper is available now at all Canadian Tire stores across Quebec.