Canadian Blood Services Selects Cairns Oneil as Media Agency

Cairns Oneil Strategic Media has been named the Media Agency of Canadian Blood Services following a competitive review.

Cairns Oneil will be responsible for all media planning and buying, starting with a new brand platform launch campaign in 2025.

“Canadian Blood Services plays a vital role in health systems in Canada. We’re honoured to be a part of it and support their efforts in raising awareness about the continuing need for donations of blood, plasma, stem cells and organs and tissues,” said Devon MacDonald, president of Cairns Oneil. “This will be some of the most important work of our lives.”

“Canadian Blood Services provides life essentials for transfusion and transplantation for patients across the country. Our life-changing work relies on the continuous growth of a community of donors and registrants, along with the support of dedicated partners,” said Ron Vezina, vice president, donor engagement and corporate reputation. “As we look to accelerate our work, we know that Cairns Oneil will be a great collaborator in making sure our message reaches the right people, in the right places, at the right time.”