Can You Spot the Hidden Tickets in This 360º Gigapixel Image of New York?
Today, NOW TV, the online streaming service, launches its #NOWyoucan social media campaign to celebrate the arrival of the NOW TV Combo. The UK’s first no contract triple play bundle of its kind, the NOW TV Combo is set to shake things up in the broadband marketplace with its new contract-free offering of TV, broadband, calls and the NOW TV Smart Box.
Running alongside the brand’s above-the-line activity, the campaign created by WCRS will feature three online competitions offering #NOWyoucan opportunities to win, spearheaded by the ‘NOW TV Combo Hunt’.
The NOW TV Combo Hunt will give players the chance to discover New York like never before, as they explore the largest 360º gigapixel image of the city ever made to find hidden tickets scattered across Manhattan. Click here to give it a go.
Players are challenged to discover and collect all three NOW TV Combo tickets featuring broadband, TV and NOW TV Smart Box icons to be in with a chance to win a trip of a lifetime to the Big Apple itself plus £1,000 spending money. But the prizes don’t stop there…
Want to live rent or mortgage free for a month? Well #NOWyoucan! The second prize in the NOW TV Combo Hunt is £1,500 cash to give some freedom from those monthly bills. There are also NOW TV Smart Boxes with Entertainment passes to win, as well as a series of hidden prizes to discover along the way.
Caroline McIntosh, Brand Communications Director at NOW TV comments: “Our NOW TV Combo Hunt heroes the freedom and flexibility of our contract free bundle by giving our fans the chance to win relief from their day to day constraints. Through ‘now you can’ themed prizes, we’ve put our mark on the world’s biggest urban playground and created a vibrant, fun and challenging game that brings our campaign to life through our social channels.”
Matt Rhodes, Head of Digital Strategy at WCRS said: “The purpose of the #NowYouCan social campaign is to allow people to access opportunities and content that normally they would not be able to. From winning a trip of a lifetime to New York, to living rent-free for a month, or even hunting down and exclusive clip from your favourite TV show. Setting this in the world’s largest 360º gigapixel of New York, allows people to find these opportunities and content by virtually walking round the city where so many of NOW TV’s most popular entertainment is set. And you might just find some hidden extras as you explore the streets of Manhattan.”
The #NOWyoucan competitions will run across NOW TV’s Twitter, Facebook, Instagram and blog platforms from 1st August for three weeks.
Creative Director: Charlie Johnson
Creative: Sidonie Chaffer-Melly & Howard de Smet
Creative Technologist: David Gordon, Lee Barrows
Designer: Seb Chaloner
Creative Agency: WCRS
Project Manager: Tri Van Huynh
Planners: Matt Rhodes
Account Management: Daniel Britton
Media Agency: Mediacom
Category: Publications and media , Tv and radio