Can You Hold Your Breath Through StrawberryFrog's SunTrust Super Bowl Spot?
With three-quarters of Americans worried about money, it's time to take action. SunTrust Banks, Inc. is sparking a movement for financial confidence among Americans in its first national Super Bowl ad on February 7. The movement, Onward and Upward or "onUp," is a catalyst inspiring people to make a personal commitment to improve their financial health.
The Super Bowl ad from SunTrust – called 'Hold Your Breath' – is an optimistic, second-by-second reminder that worrying about money can cause you to miss life's important moments. It's based on the core belief that anyone can achieve financial confidence, as well as the research finding that financially confident people are three times more likely to be satisfied with their lives, across all income levels.
"Lack of confidence about money matters steals the fun out of life. You're not truly living until you can breathe easier about your finances," said Susan Somersille Johnson, SunTrust chief marketing officer. "We know that anyone can reduce financial stress, as small steps can lead to significant results." A recent SunTrust survey found that 40 percent of Americans do not have $2,000 saved for an emergency. That jumps to more than 60 percent for millennials.
The Super Bowl ad will direct viewers to onUp.com, where people can pledge to take action, take a Mental Wealth Quiz and receive specific actions, tools and tips tailored to their needs. For a fun twist, they can make their own version of the Super Bowl spot to share with others using their Facebook images.To advance financial well-being through the workplace, SunTrust will offer Financial Fitness for Companies to business clients later this year, using the country's leading employee financial wellness program.
Scott Goodson, Founder & Chairman of StrawberryFrog, says: "This is I believe one of the first interactive Super Bowl ads where you can participate from the very first second to the end, by holding your breath."
Creative Agency: StrawberryFrog
Category: Banking , Finance/insurance