Can These Cute Minibots Save Confused.com's BRIAN In Time?

The Mill continued their collaboration with Publicis London for the latest instalment of the Confused.com #HelpBRIAN campaign. 

In this spot, directed by David Lodge out of RSA, the lost Confused.com robot Brian is facing impending doom as he makes his way down a scrap yard conveyor belt towards a metal crusher. 

Fortunately the Hectors, an animated robot family created by The Mill’s 3D team, are en-route, seen rushing to the rescue through town. They make it just in time, averting disaster and rescuing Brian at the last minute. 

The team of Robots were designed by Mill concept artist Melanie Climent, who comments, "the brief was to design a host of robot characters similar to Brian, using similar shapes and materials, but at the same time, find a way to make their personality readable. This lead us to create the Herbert family; Chief Herbert, Miss Herbert, Clever Herbert, Stunt Herbert and Baby Herbert.

With the aim in making each character look cute, we had to take into consideration elements such as their proportions and how they were going to move, which we achieved by mismatching the size of their heads and eyes compared to they bodies, and making sure they weren't too flexible, giving them a clumsy movement."