Can Rooney Take On A Bus? W+K Thinks So In These Nike Spots

Today, Nike launched a new film called “Attempt the Unthinkable” starring Wayne Rooney as part of its ‘Risk Everything’ Football campaign for 2014. The animated short is the first in a series of three films featuring different members of the England football team showing that risk is in their DNA as they prepare to play on the world's biggest stage. The films were created by Wieden + Kennedy London and STK Films

The first film opens with Rooney receiving the ball during a match against Brasil. Taking the pass inside his own half, Rooney moves towards goal when all of a sudden the Brasil defense disappears and the opposition's team bus is driven onto the pitch to distract him. Skidding into the penalty box, the bus now blocks the net as Rooney advances towards the goal. Just outside the box, Rooney winds up and fires a laser beam of a shot that upends the bus, sending it spinning up and over the net, the ball flaming through the goal and ultimately exploding the scene. Commentator Clive Tyldesley punctuates the strike exclaiming, "Oh yes! You need a bigger bus than that to stop Wayne Rooney!"

Alex Oxlade-Chamberlain stars in the second film, entiled "Fear Nothing":

The final installment features Jack Wilshere in "Never Play it Safe".

Credits

CLIENT: Nike Inc.

PROJECT NAME: England National Team Kit launch 2014

FORMAT: AV 

CLIENT CONTACT: Ed Collin, Brand Communications Director Neil Potter, Brand Communications Manager

LAUNCH DATE: 12th May 2014 

DURATION OF CAMPAIGN: Online – 12 months from first airdate

W+K LONDON

Creative Director: Anders Stake & Sanam Petri

Copywriter: Paddy Treacy

Art Director: Mark Shanley 

Producer: James Laughton

Account Team: Matthew Shaw & Ollie Pym

Planner: Nick Exford

Executive Creative Directors: Tony Davidson & Kim Papworth

TV PRODUCTION

Production Company: STK Films

Director: Chris Boyle 

Executive Producer: Nick Wood

Line Producer: Helen Power

Football choreography: Clive Tyldesley – Talking Heads Voices 

EDITORIAL 

Editorial Company: STK Films

Editor: Chris Boyle

VFX

VFX Company: STK Films & Unit Post 

MUSIC + SOUND DESIGN

Music+Sound Company: String & Tins, sound design and music production

Composer: Will Cohen

Sound Designer: Will Cohen

Producer: Sam Brock