Campus Living Villages Appoints McCann Connected to Lead Digital Creative

Campus Living Villages has appointed leading integrated digital agency McCann Connected to support its ambitious plans for growth on the global market.

The student accommodation provider, who proudly house around 45,000 students across six countries, chose the agency – the digital agency within McCann Manchester which is the UK's largest and most successful integrated marketing communications agency – after a competitive review.

McCann will bring their expertise to grow and implement Campus Living Villages’ ‘Different, Defined, Dominant’ digital strategy – designed to become a leader in the student accommodation digital space.

The agency currently works with leading national and international clients including Aldi, Smyths Toys and CrossCountry Trains and have won a host of awards including the Grand Prix, Gold and Bronze awards at the Euro Effies as well as The Drum’s Long Term Marketing Strategy and Some Comms Award’s Best Large Social Media Agency.

James McCracken, Director of Marketing and Communications, said: “We are extremely excited to be working with McCann Connected in helping us reach our goal of becoming an industry leader within the digital space.

“We are a growing business and we need to constantly evolve to reach the needs of our target audience – students. We’ve got ambitious plans in 2018 to reinvent our digital platforms, raise brand awareness and aspire to stand out above our competitors within a rapidly developing sector.

“With McCann Connected’s excellent track record, we firmly their expertise can help us develop our customer touch points, enable us to predict customer needs, improve our SEO and enrich our digital offer.”

Sharon Palmer, Head of Media and Channels commented: “We are incredibly excited to be working with James and his team at Campus Living Villages. The business is experiencing rapid growth and has big ambitions and we believe we can play a key role in helping the business meet these goals.”