Call of Duty Super-fans Explode

Every November, the world of Call of Duty super-fans ignites. It's that time of year again - It's Call of Duty Time!

 

To speak to what has become a cultural phenomenon, Activision teamed up with 72andSunny to create a campaign to get the fans amped for the launch of Call of Duty: Ghosts. The campaign, “It’s Call of Duty Time”, is about keeping it real. It’s an ode to the devotion of the super fans, while also letting the rest of the world know that they can be a part of the excitement, too.
 

 

 

 

 

 

CALL OF DUTY: GHOSTS 
Client: Activision Publishing
Product: Call of Duty: Ghosts
Title: “FA-BOOM” 
Live Date: 10/13

Client: Activision Publishing
CEO: Eric Hirshberg
EVP, CHIEF MARKETING OFFICER: Tim Ellis
SVP, CONSUMER MARKETING: Todd Harvey
SENIOR DIRECTOR, CONSUMER MARKETING: Matt Small
DIRECTOR, CONSUMER MARKETING: Carolyn Wang
CONSUMER MARKETING MANAGER: Karen Starr
ASSOC. CONSUMER MARKETING MANAGER: Andrew Drake
ASSOC. CONSUMER MARKETING MANAGER: David Cushman

Agency: 72andSunny
CCO: Glenn Cole
CEO: John Boiler
CSO: Matt Jarvis
EXECUTIVE CREATIVE DIRECTOR: Frank Hahn
CREATIVE DIRECTOR, WRITER: Josh Fell
CREATIVE DIRECTOR, DESIGNER: Rey Andrade
LEAD WRITER: Jed Cohen
LEAD DESIGNER: Jeremy Wirth
WRITER: Matt S. Spicer
ART DIRECTOR: Will Lindberg
JR DESIGNER: Drew Vaughan
GROUP BRAND DIRECTOR: Mike Parseghian
BRAND DIRECTOR: Luke Lamson
BRAND MANAGER: Morgan Murray
BRAND COORDINATOR: Maura McNulty
CHIEF PRODUCTION OFFICER: Tom Dunlap
DIRECTOR OF FILM PRODUCTION: Sam Baerwald
EXECUTIVE PRODUCER: Dan Ruth
SR FILM PRODUCER: Oscar Thomas
DIRECTOR OF BUSINESS AFFAIRS: Christine Claussen
BUSINESS AFFAIRS MANAGER: Jennifer Jahinian

Production: Biscuit Filmworks
DIRECTOR: Aaron Stoller
MANAGING DIRECTOR: Shawn Lacy
EXECUTIVE PRODUCER: Holly Vega
HEAD OF PRODUCTION: Rachel Glaub
PRODUCER: Jay Veal
PRODUCTION SUPERVISOR: Jen Berry

Editorial: NO6
EXECUTIVE PRODUCER: Crissy Desimone
EXECUTIVE PRODUCER: Deborah C. Sullivan
SENIOR PRODUCER: Kendra Desai
EDITOR: Chan Hatcher

Finishing and Visual Effects: Method Studios
EXECUTIVE PRODUCER: Robert Owens

Telecine: C03
COLORIST: Dave Hussey
COLOR PRODUCER: Denise Brown
COLOR ASSISTANTS: Jim Harmon and Ryan Dale

Music and Sound Supervision: Bullet
Music and Sound Producer: Patrick Oliver

Sound Design: Henry Boy
SOUND DESIGNER: Bill Chesley
EXECUTIVE PRODUCER: Kate Gibson

Mix: Lime Studios
MIXER: Rohan Young
MIX ASSISTANT: Jeff Malen
MIX PRODUCER: Jessica Locke