Guy Ritchie shoots trailer starring Robert Downey Jr for 72andSunny LA
‘Call of Duty: Black Ops II’ is almost here. With little more than two weeks to go until the hugely anticipated game is launched, Activision Publishing and agency 72andSunny have released a high-octane, star-spangled TV commercial.
The trailer is directed by Guy Ritchie and stars Robert Downey Jr. and a plethora of online celebrities who face off in a Battle Royale. Omar Sy, one of France’s top comedic actors, and a huge Call of Duty fan, makes an appearance, and hard-core gaming fans will recognize Internet personalities such as blogger FPSRussia and comedian iJustine.
To support the launch, Activision also teamed up with Bad Robot Interactive. Together they released a Call of Duty takeover of Bad Robot’s ‘Action Movie FX’ app. The app enables fans to film real world environments with their phones, and then destroy them on-screen using Call of Duty: Black Ops II near-future weaponry. Moreover fans can use the app’s scan function to unlock and unleash exclusive new weapons from the upcoming game.
While 72andSunny has been responsible for the overall creative direction of the campaign, Activision also worked with The Ant Farm to create a series of gameplay trailers, which have already been viewed by millions of fans.
“With Call of Duty we are re-writing the rulebook of how games are marketed. This is more than a product launch; it’s become a cultural event. And what Treyarch has created this year with Call of Duty: Black Ops II is nothing short of the most innovative Call of Duty title yet,” said Tim Ellis, CMO, Activision Publishing. “So our mission is to meet this creativity with the most dynamic and far-reaching launch campaign we’ve ever done. Everything we do is geared toward reaching our fans – the best community in the world – to celebrate with them the launch this November 13th.”
This year, more than 15,000 retail outlets worldwide are scheduled to open their doors at midnight on Tuesday, November 13. Additionally, Activision will support the game through a global outdoor advertising campaign that will run in eight cities and across more than 450 media placements around the world with support from the media agencies OMD and MEC, respectively.
Credits
Title: 'Surprise'
Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Creative Director, Writer: Jason Norcross
Creative Director, Designer: Matt Murphy
Creative Director, Designer: Peter Novosel Senior Designer/Writer: Rey Andrade Senior Writer: Josh Fell
Designer: Patric Franz
Writer: Jorge Brandão
Director of Film Production: Sam Baerwald Senior Producer: Dan Ruth
Jr. Producer: Peter Williams Director of Business Affairs: Christine Claussen
Business Affairs manager: Jennifer Jahinian
Group Brand Director: Mike Parseghian Brand Manager: Jen Marvin
Brand Coordinator: Justin Gonzaga
Production Company: Reset
Director: Guy Ritchie
Executive Producer: Jeff Mcdougall
Executive Producer: Dave Morrison
Line Producer: Aris Mcgarry
Assistant Director: Peter Kohn
Dp: Claudio Miranda
Production Designer: Dominic Watkins
Costume Designer: Kim Bowen
Editorial: Work Editorial inc.
Editor: Rich Orrick
Assistant Editor: Healy Snow
Executive Producer: Jane Dilworth
Executive Producer: Erica Thompson
Producer: Lisa Ashe
Visual Effects: The Mill
3D Team
Creative Director: Robert Sethi
Animation Lead: Steve Beck
DMP Lead: Gawain Liddiard
CG SUP/Co-Lighting Lead: Chris Bayol
FX Lead: Josh Hatton
Co-Modeling/Texture Lead: Felix Urquiza, Miguel Guerro, Justin Wentz, Andy Wheater, Jason Jansky, Bridget Warrington, Tom Graham, Phil Mayer, Yorie Kumalasari, Meng Yang Lu, Andry Jong, Hartwell Dufor, Olivier Dubard, David Hackett, Per Bergsten, Andrew Romatz, Eric Sibley, Michael Panov, Adam Carroll, Blake Sullivan, Martin Rivera, James Ma, Nick Lines, Matt Bohnert, Carl Harders, Dan Kruse, Kenzie Chen, Juan Zavala, Rick Fuentealba
2D Team:
Creative Director: Chris Knight, Becky Porter, Nick Tayler, Jake Maymudes, Ben Smith, Gareth Parr, Eugene Guaran, Remedy Huynh, Dan Lang
Design Team: Alex Van Dyne, Justin Sucara, Kasey Allen
Finishing:
Smoke Artist: Robin McGloin
Telecine
Head of Telecine: Adam Scott
VFX Production:
Executive Producer: Sue Troyan
Producer: Christina Thompson
Producer: Gabriel Libitsky
Smoke Producer: Kiana Bicoy
Telecine Producer: LaRue Anderson
Telecine Coordinator: Sarah Laborde
Sound Design: Soundelux
Supervising Sound Editor: Per Hallberg, M.P.S.E.
Sound Designers: Christopher Assells, M.P.S.E & Dino R. DiMuro, M.P.S.E.1st Assistant Sound Editor: Philip D. Morrill
