Cairns Oneil Promotes Robin LeGassicke to Chief Transformation Officer

Cairns Oneil has announced the promotion of Robin LeGassicke to chief transformation officer.

Robin has been the cornerstone of expanding our digital practice and growth of the agency. She's introduced new platforms our teams, been a leading voice in the industry and embraced all that media has to offer to support our clients.

“Robin has such a strong vision for the potential of media, that’s rooted in an incredible breadth of experience.” said Devon MacDonald, president of Cairns Oneil “Her ability to see the potential for our clients and the industry through the application of media and technology is genuinely unmatched.”

"I'm excited to be able to continue to expand on our ability to provide exceptional service for our clients, focusing on products, tools and technology that deliver real value and business results." added Robin.

Robin has been a key part of Cairns Oneil’s new business efforts with clients like Honda Powersports, Royal Ontario Museum and SickKids Foundation in the past year alone. She has been bullish on creating new products like NOVA, Cairns Oneil’s AI Content Tool and a thought leader on topics like transparency. Robin was also recently recognised by IAB Canada as one of their Digital Citizens of the Year for her contributions to the industry.

In her new role, Robin will be leading the agency’s speciality data, programmatic and search teams and overseeing all Adtech and Martech while collaborating with partners in media and technology to identify and unlock new opportunities that can continue to evolve our business and support our clients.