Cadbury Launches Freddo Treasures into Space for Out of this World Campaign

Cadbury has unveiled a new campaign to celebrate the launch of its new Cadbury Dairy Milk Freddo Treasures, Space range.

The campaign, created by VCCP, features Freddo and his friends in a number of dramatic scenes set across the galaxy. Building on last year’s campaign, Cadbury hopes that ‘Freddo Treasures: The Space Series’ will spark parents’ and children’s imaginations to take their adventures into new dimensions. 

Each Freddo Treasures Space Series chest comes with Cadbury Dairy Milk Buttons or Cadbury White Buttons alongside a space-themed toy or game and is 76cal per pack. 

The main campaign goes live on 3rd August, and runs across OOH, VOD, social and online video. The media was managed by Carat and community management by Elvis.

Suzy Fish, senior brand manager at Mondelez, said: “We are so excited to launch our NEW Freddo Treasures “SPACE series” in stores this July! After a phenomenal year in 2019, Freddo and his friends are heading to Space with a brand new range of toys and games alongside our delicious Cadbury Dairy Milk Buttons. Space is such a fun theme for the whole family to engage with and VCCP have created a fun-packed campaign which we can’t wait to see go live.”

Jim Thornton, deputy executive creative director at VCCP, added: “There aren’t many things I haven’t achieved in my decades in this business, but I can honestly say this is the first time I’ve ever had the opportunity to send a frog into space. Working on Freddo is always a joy as it’s impossible not to regress to the simple pleasures of childhood, and the Space Series is a brilliant next episode in the Freddo Treasures story.”