Cadbury Inventors Are Front and Center with a Trio of Iconic Posters

Chocolate fans everywhere have been given the chance to try three limited edition Cadbury Dairy Milk bars, created by the three finalists of the Cadbury Inventor competition. Callum’s Cadbury Dairy Milk CHOCA-LATTE, Neelam’s Cadbury Dairy Milk SIMPLY THE ZEST, and Melanie’s Cadbury Dairy Milk THE RASPBERRY SHORTCAKE will be filling supermarket shelves across the UK and Ireland with fans being able to vote for which one will be crowned the newest addition to the iconic Cadbury Dairy Milk range, alongside iconic bars including Caramel, Fruit & Nut and Whole Nut.  

Last year, Cadbury gave fans everywhere the opportunity to create their very own Cadbury Dairy Milk bar as part of the Inventor competition. Entrants were able to add up to three ingredients with the chance to name their bar and explain what inspired their creation before hitting send on their entry. The three lucky finalists have now been on an epic journey to create their unique bars, travelling to the Cadbury Innovation Kitchen in Bournville where they worked with chocolate experts to experiment with their ingredients and make their creations a reality. 

VCCP has worked with Cadbury to create some iconic purple posters to promote the competition, which put the Inventors front and center. 

Guy Moore, creative director at VCCP said: “Having invented three delicious bars, it was an absolute no brainer to put our brilliant Cadbury Inventor finalists front and centre of our huge push for votes. Our celebration of these absolute legends and their chocolate bar ideas will hopefully keep the nation going madbury for Cadbury!”