The Martin Agency
Wed, 01 Feb 2023 10:43:44 GMT
Busch Light and Grammy Award-winning singer-songwriter Sarah McLachlan are finding 'Shelter' together for the beer brand’s new Super Bowl LVII advertisement, from The Martin Agency. Following Busch Light’s return to the big game in 2022 alongside saxophone legend Kenny G, this new campaign continues the beer brand’s long-running humorous streak. In the spot, Busch Light’s rugged mascot 'Busch Guy' begins teaching outdoor survival skills when Sarah McLachlan enters, and confusion ensues as the pair discuss the topic of shelter.
“Our fans love nothing more than time in nature with an ice-cold Busch Light and that’s why we’re once again bringing the great outdoors to the biggest game of the year,” said Krystyn Stowe, head of marketing Busch Family & Natural Family at Anheuser-Busch. “Busch Light fans will love our spin on Sarah McLachlan’s iconic commercial as they always appreciate a bit of humour that ultimately serves a good cause – especially when it comes to great outdoors we both hold dear.”
Set in the picturesque wilderness, the spot, titled 'Shelter,' features Busch Guy giving fans the first lesson in a series of cold and smooth survival skills by teaching them how to find shelter. The spot cuts to Sarah McLachlan huddled in a tent alongside a curiously wolf-like dog, as the melody from her iconic song from 2007, 'Angel,' begins to play in the background. Realising the hilarious misunderstanding, Busch Guy cuts in with Busch Light’s signature can crack and clarifies the type of shelter he’s referring to and lets Sarah know that she is in fact cuddling up against a wolf.
“Busch Light shares my love of animals and the wilderness so, while it seems unexpected, this spot is a really clever and good-hearted mix of my passions and their brand,” said Sarah McLachlan. “Last year, Kenny G revived the beer brand’s classic ‘Head for the Mountains’ song and that’s a tough act to follow, but I love that Busch Light is playing into nostalgia again with a new rendition of my ‘Angel’ ASPCA commercial and I can’t wait to see how people react!”
Throughout the year, the brand will share more ads revealing the Busch Guy’s full 'Busch Guide,' with lessons that focus on different areas of outdoors preparedness including signalling for help, facing a black bear, avoiding poison ivy and more.
As Sarah McLachlan is an avid supporter of finding homes for the animals we love and Busch Light has long helped organisations that protect and preserve the habitats of animals in the great outdoors, Busch Light will donate $25,000 to its partner and fellow champion of nature, One Tree Planted. With the help of donations like these, One Tree Planted can continue to restore forests, create habitats for biodiversity and make a positive social impact around the world.
Additionally, timed to Super Bowl LVII, Busch Light is bringing back its massive social sweepstakes, The Mountain of Busch. Similarly to last year, fans can enter to win a mountain’s worth of Busch Light (along with other prizes) from January 19th until the end of the Super Bowl by replying to Busch Light’s social posts on Facebook, Instagram and Twitter with #MountainOfBusch #Sweepstakes. The best part? Every entry is another can added to the mountain, so the more people that participate, the bigger the prize gets.
Genres: People, Storytelling, Comedy
Categories: Beers, Alcoholic BeveragesThe Martin Agency, Wed, 01 Feb 2023 10:43:44 GMT