senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Burger King Sends Fans to Enemy Territory to Order 1-Cent Whoppers

05/12/2018
Creative Agency
New York, USA
278
Share
Cheeky campaign by FCB New York hacks geofencing technology

McDonald's outnumbers Burger King in terms of restaurants in the United States by two-to-one. This is great for McDonald's but not so much for FCB New York client Burger King. 

So, how do you tackle this issue without physically opening more establishments? This cheeky campaign by FCB did exactly that by selling Burger King Whoppers at McDonald's. But that's not it. They cost 1 cent. 

What's the catch? Well, the newly updated Burger King app includes an order-ahead feature. FCB tweaked the app to geofence McDonald's restaurants so that this 'Whopper Detour' promotion only unlocks when people are within 600 feet of a McDonald's. 

Burger King is lovin' it right in its biggest competitors face. 


Brand
Agency / Creative
Production
Editorial
Music / Sound
Animation
SIGN UP FOR OUR NEWSLETTER
Work from FCB New York
Spreadbeats
Spotify
11/10/2024
17
0
ULTRA Story - McEnroe
Michelob ULTRA
21/08/2024
9
0
ULTRA Story - Lap of Legends
Michelob ULTRA
21/08/2024
9
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0