Burger King Fan Martin Brings 'Foodfillment' to Every Moment

Burger King UK, the reigning monarch of flame-grilled burgers, is launching ‘Foodfillment’, a new brand platform designed to spark the interest of burger enthusiasts across the nation. 

The campaign, created with BBH London and produced by its in-house production arm Black Sheep Studios, is celebrating Burger King UK's continued commitment to providing more than just a quick bite and offering a fully satisfying food experience. From the mouth-watering flavours in its Gourmet Kings burger range to the unbeatable value of the King Box Meals, ‘Foodfillment’ encapsulates the unique joy that comes from finishing a Burger King UK meal.

Foodfillment is a hard feeling to beat. Sure, catching a fish, having a first kiss or being thrown a surprise birthday party are great, but better than the feeling of total food satisfaction? No chance. Introducing Martin, the brand’s Foodfillment spokesperson, to remind everyone that nothing compares to the warm, fuzzy feeling you get after enjoying a Burger King UK meal.

Katie Evans, Burger King UK chief marketing officer, said, “Ultimately, food is all about satisfaction. But satisfaction is about more than just being full. It’s about real food quality, delicious ingredients and getting value for money. We’re excited to launch ‘Foodfillment’, a new brand platform which we feel perfectly captures this feeling of ultimate satisfaction.”

Felipe Serradourada Guimaraes, deputy ECD at BBH, added, “That warm fuzzy feeling of total creative satisfaction. That’s how these spots feel.”

The campaign is launching on March 25th with three tongue-in-cheek 30-second TVCs directed by Taso Alexander, and will be running across TV, OOH, Radio and in store.