Burger King Canada Selects Broken Heart Love Affair as New Agency of Record

Burger King Canada, the globally iconic quick service restaurant (QSR) hamburger chain, has announced Broken Heart Love Affair (BHLA), as the new Agency of Record as part of the journey to take the Burger King Canada business and brand to new heights. The Broken Heart Love Affair team is best known for their breakthrough creative and offer deep QSR experience, collectively sharing decades in the category. The agency is responsible for elevating creative and integrating Burger King Canada’s entire brand experience, all in service of the millions of Guests served nationwide.

Pratik Mehta, director of marketing at Burger King Canada, said, “The BHLA leadership team has an impeccable record of working with some of the biggest brands on some of the most iconic campaigns in the last decade in Canada. They have also assembled a strong creative team that we are confident will help us achieve our growth objectives through culturally relevant marketing communications that will resonate with our Guests.”

"We instantly recognised the Burger King team’s desire for a fresh and innovative approach to creative. This is a pivotal time of growth for the Burger King brand in Canada. They have an ambitious goal to gain market share in the QSR burger space through further elevation of the brand’s ‘Home of the Whopper’ positioning and we couldn’t be more excited to support them on that mission,” said Jay Chaney, partner and chief strategy officer at BHLA.

The Burger King team partnered with Christopher Grimston, of Graphic Content Consulting, throughout the entire phase of the agency search and onboarding process.