Burger King and Garabato MullenLowe Launches Original Way to Reward Creativity with Free Menus

During this period of mandatory quarantine, Burger King rewarded its fans’ creativity, together with its creative agency, Garabato MullenLowe, a different and original way to make their delivery coverage areas known to its clients. 

The strict health and security measures imposed by the Paraguayan government during the Covid-19 pandemic forced Burger King to limit its services to their Delivery and AutoKing. This led to many of their grilled hamburger fans (as well as their other yummy options), to use the delivery service while staying at home, safely in quarantine.

In order to ensure an excellent purchasing experience, avoid failed delivery orders and to communicate the delivery coverage areas, Burger King, together with their creative agency, Garabato MullenLowe, thought of an original, fun action for Instagram. It consisted in inviting customers to use the shapes formed by the coverage area perimeters to make drawings and designs. The most creative interventions were awarded with free menus that were delivered to the winners’ homes.  

With this, consumers not only got to know the coverage areas for each Burger King shop, but they also had fun creating art, without leaving their homes! This action showed that even the most basic piece of information can be fun and have flavor, if one gives it a pinch of creativity!