Burberry's Latest Dazzler by Megaforce Sees an Alien Orchestrate a Wondrous Dance Routine

Riff Riff directors Megaforce are behind a new film for Burberry, marking their third for the British luxury brand.

The film, which is for the brand's new outerwear collection, is a nod to Burberry founder Thomas Burberry, who "from the very beginning" has enabled "the boldest adventurers of his time to journey beyond". 

It begins with a group of friends on a London bus, discussing a sci-fi movie they've presumably just seen. They exit the vehicle after it comes to an abrupt halt, and outside awaits a large, multi-limbed, otherworldly creature. But instead of sucking our Burberry-clad characters into another dimension, it instead ever so gently ushers them into the air, making them effortlessly pirouette through the nighttime London sky. 

It feels like a true continuation of Megaforce's previous efforts for Burberry. “The ‘Festive’ campaign was about resilience and facing adversity," the directors say. "‘Open Spaces’ was about the joy of freedom. This year we wanted to express the bold attitude that it takes to dive into the unknown: the fearless and playful spirit of adventure.”