Riff Riff directors Megaforce are behind a new film for Burberry, marking their third for the British luxury brand.
The film, which is for the brand's new outerwear collection, is a nod to Burberry founder Thomas Burberry, who "from the very beginning" has enabled "the boldest adventurers of his time to journey beyond".
It begins with a group of friends on a London bus, discussing a sci-fi movie they've presumably just seen. They exit the vehicle after it comes to an abrupt halt, and outside awaits a large, multi-limbed, otherworldly creature. But instead of sucking our Burberry-clad characters into another dimension, it instead ever so gently ushers them into the air, making them effortlessly pirouette through the nighttime London sky.
It feels like a true continuation of Megaforce's previous efforts for Burberry. “The ‘Festive
’ campaign was about resilience and facing adversity," the directors say. "‘Open Spaces
’ was about the joy of freedom. This year we wanted to express the bold attitude that it takes to dive into the unknown: the fearless and playful spirit of adventure.”