BUNTIN Goes Wild for Hoosier Lottery ‘Wild Multiplier Scratch-off’ Campaign

BUNTIN has launched an imaginative campaign for the Hoosier Lottery to introduce four new Wild Multiplier Scratch-offs games. Hoosiers from all over the state of Indiana are being encouraged to unleash their 'wild side' by taking a break in the day to play. 

“We all have a daily routine: wake up, go to work, maybe attempt some form of exercise, and do it all over again,” says Ray Reed, EVP, executive creative director for BUNTIN. “Just looking at one of the Wild Multiplier Scratch-offs, you gain a sense of fun that can be had by allowing yourself a few moments to play.”

A combination of live action shoot and 3D VFX, with animation from Alkemy X, paired with original music from music house Woolly, was used to tell the story of Wild Multiplier Scratch-offs coming to life through the power of play. One by one, origami animals take over Indiana with a single purpose – to shake up Hoosiers’ routines. The campaign captures what most are already thinking: it’s time to add play back into the day. 

The new campaign, which just launched, includes TV, radio, out-of-home and retail placements.