Buntin Adds The Drum Awards Silver to Haul for CFP Board Campaign 'It's Gotta Be a CFP'

Nashville-based idea-driven agency BUNTIN took home a Silver Advertising honour from The Drum Awards: Marketing Americas on June 5th for CFP Board’s (Certified Financial Planner Board of Standards, Inc.’s) Public Awareness campaign “It’s Gotta Be A CFP.” The campaign additionally earned a coveted Judge’s Choice – Elements of Advertising / Cinematography ADDY award, plus an additional Gold ADDY for Cinematography and two Silver ADDYs for Regional/National Television Commercial.

Is this bungee rope strong enough to hold me? Is this wall load-bearing? Is this snake poisonous? Asking the right questions can greatly impact your future, especially when it comes to your finances. The most important question you can ask your financial advisor is: Are you a CFP professional? The 2023 Public Awareness Campaign “It’s Gotta Be A CFP,” brought to life across broadcast and digital channels, works hard to build awareness of and preference for working with a CFP professional. With video vignettes featuring bungee jumpers and confused physicians, the humorous tone also bucks the serious stereotypes sometimes associated with the financial planning industry. 

BUNTIN became CFP Board’s AOR in 2023, kicking off their partnership with The Drum Award-winning spot 'Bungee.' According to CFP Board, unaided awareness of CFP certification doubled to 34% in 2023. Total awareness of CFP certification hit a record 90% among the target audience, up from 75% in 2011. Preference for CFP certification among its target audience was 84% in 2023, also an all-time high and four times higher than 2011.