Buck LA and Brainchild Create a Flex Alert

With Southern California facing persistent drought, as well as the loss of a major power plant, government and utility energy managers felt an urgent need to remind consumers about what to do if the state called a "Flex Alert" - a warning of potential power shortages. Buck LA and Brainchild were brought on board to create a set of slick PSAs entitled ‘Community’ and ‘Hands’ as well as a film to inform residents when a Flex Alert has been called.

 

 

Working under the direction of McGuire & Company, Brainchild developed the creative and the state-wide media plan needed to deliver both awareness/education messages, as well as the actual notice of the need to take action. Partnering with the animation talents at Buck, the campaign revolved around a very simple yet compelling, message: "the power is in all our hands."

 

Credits: 

Client: Wally McGuire / State of California

Project: Flex Alert California

Agency: Brainchild Creative

Executive Creative Director: Jef Loeb

Creative Director: Chris Chaffin

Executive Producer: Stephanie Heinsohn

Graphics: Buck TV Los Angeles

Creative Director: Ryan Honey

Executive Producer: Maurie Enochson

Producer: Emily Rickard, Ashley Hsieh

Associate Creative Director: Joshua Harvey

Art Director: Sean Dekkers

Designers: Sean Dekkers, Joshua Harvey, Trevor Conrad, Jenny Ko, Ege Soyeur, Alexis Lim

Animation Director: Moses Journey

Lead Animator: Jake Portman

Animation: Moses Journey, Vincent Lammers, Iain Acton, Alexis Lim, Daniel Zhang, Ege Soyeur

Software: After Effects

Music: Sun of Z