Buck Goes Retro for McDonald's

In this campaign for McDonald’s, Buck teamed up with Translation and Arf&Co. to unearth the possibility that maybe someone had found some “Bic Mac” commercials from the 70’s and 80’s that never aired.  In the first launch of four spots, they have created miniature tributes to the language of 70’s and 80’s TV and film, each spot starring the hero “Big Mac” burger and tasking the viewer to think with their mouth.  Pulling inspiration from John Carpenter galactic oddities, to Ray Harryhausen creatures, to Italian erotica, this campaign is true adventure into our pop past.

 

 

 

 

 

Credits: Mouthopia

DIRECTED BY

BUCK

 

EXECUTIVE CREATIVE DIRECTOR:

Orion Tait

 

CREATIVE DIRECTOR:

Thomas Schmid

 

EXECUTIVE PRODUCER:

Anne Skopas

 

PRODUCER:

Katie Boote

 

ART DIRECTION:

Jon Gorman

 

DESIGN:

Thomas Schmid

Jon Gorman

 

CONCEPT ART:

Sébastien Iglesias

 

ANIMATION:

Jon Gorman

 

STOP MOTION ANIMATION:

Kelly Goeller

Victoria Arslani

 

PROPS & CONSTRUCTION:

Kelly Goeller

Victoria Arslani

 

COMPOSITE:

Jon Gorman

 

LEAD COLORIST:

Seth Ricart

 

COLOR CORRECTION:

Seth Ricart

 

MATTE PAINTER:

Jon Foster

 

Credits: Sexy Time

Directed by BUCK

Executive Creative Director: Orion Tait

Creative Director: Thomas Schmid

Executive Producer: Anne Skopas

Producer: Katie Boote

 

Lead Art Direction: 

Art Direction: Thomas Schmid

Animation: Nicolo Bianchino, Michael Russo

Composite: Seth Ricart 

Lead Colorist: Seth Ricart 

Color Correction: Seth Ricart 

 

LIVE ACTION

Directed by BUCK

ARF & Co DIrector: Alex Fernbach

 

Credits: Mouth Soiree

Directed by BUCK

Executive Creative Director: Orion Tait

Creative Director: Thomas Schmid

Executive Producer: Anne Skopas

Producer: Katie Boote

 

Art Direction: Thomas Schmid, Fede Reano

Design: Thomas Schmid, Fede Reano

Editorial : Gareth O'Brien

Animation: Nicolo Bianchino

Props & Construction: Fede Reano, Emmanuelle Leleu, Martina Stiftinger, Sebastian Iglesias

Composite: Seth Ricart, Fede Reano, Eric Conception , Alex Mapar 

Lead Colorist: Seth Ricart

Color Correction: Seth Ricart

 

LIVE ACTION

Directed by BUCK

ARF & Co DIrector: Alex Fernbach

 

Credits: Attack

Directed by BUCK

Executive Creative Director: Orion Tait

Creative Director: Thomas Schmid

Executive Producer: Anne Skopas

Producer: Katie Boote

 

Associate Creative Director: Yker Moreno

Design: Yker Moreno 

Animation: Yker Moreno , Nicolo Bianchino, Chris Phillips, Chad Colby, Conrad Ostwald

Lead Colorist: Seth Ricart

 

LIVE ACTION

Directed by BUCK

ARF & Co DIrector: Alex Fernbach