BSSP Adds to Strategy Department with Three Hires

Butler, Shine, Stern & Partners is adding to its growing strategy department with three new seasoned strategists who bring award-winning and business building success stories to the agency’s already top-ranked strategy department.

Joining the agency as Senior Strategists are Lindsey Morel and Halsey Stowe. Morel is joining BSSP from Connelly Partners where she was Manager of Brand Planning and helped grow the planning discipline at the agency. She also worked at Digitas as a Senior Creative Strategist, where she contributed to the Effie-winning Bank of America, Merrill Edge campaign. She has also worked at WPP-owned RTC and Grey Global and contributed to RTC’s win of a Cannes Lion in Pharma.

Stowe is joining BSSP from 360i in New York where he was a Senior Strategist working on Lean Cuisine, Canon and Coca-Cola. His work on Lean Cuisine contributed to the agency’s Grand Ogilvy Award from the ARF. He also held planning roles at Arnold Worldwide.

In addition, Alex Pappas is joining the agency as a digital strategist. He was previously at Deutsch where he worked on such accounts as Sprint, Target, Pizza Hut and Volkswagen.

“Lindsay, Halsey and Alex add to the department's diverse set of skills, they all have significant experience in social strategy, which is becoming increasingly important for our clients,” explained Ed Cotton, Chief Strategy Officer of BSSP and Chairman of the 4A’s Strategy Committee. “We continue to invest in best-in-class talent in our strategy department because we believe they're play a critical role in uncovering the insights that drive great ideas."