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BRTHR Wins Creative Choice Recognition at Young Guns 20 Awards Ceremony in New York

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The accolade is the result of a public vote by the global creative community who reviewed work of all YG20 winners

BRTHR Wins Creative Choice Recognition at Young Guns 20 Awards Ceremony in New York

Photo by Jenna Bascom Photography

In addition to celebrating the full class of 31 winners  from 10 countries and regions at last night’s Young Guns 20 awards ceremony in New York, The One Club for Creativity presented a special recognition to one winner.

BRTHR, the Brooklyn-based creative team of filmmakers Alex Lee and Kyle Wightman, was named Young Guns 20 Creative Choice Award winner. The accolade is the result of a public vote by the global creative community who reviewed work of all YG20 winners and selected the one they believe stands above all others.  

BRTHR mashes up vibrant pop culture with an energetic, unique style, integrating cinematic narratives with visual effects, graphics and various mediums. Their bold visual style and multi-layered storytelling is further enhanced by their abilities off camera, with the majority of their work having been shot, edited, coloured and animated by their own hands.

The duo has a prolific reel and growing body of work, including acclaimed music videos for Grimes, Travis Scott ("Goosebumps”), Iggy Azalea, Miley Cyrus, Lana Del Rey ('Chemtrails Over the Counter Club'), Charli XCX and others.  

They saw a wave of mass interest with the release of their epic, six-and-a-half minute bloody feminist revenge fantasy for The Weeknd’s 'In The Night' starring Bella Hadid as a beautiful saviour in a dark, Japanese noir-style thriller.  

They also bring their distinct, refreshing voice to the commercial world, helming spots for international brands such as EA/FIFA ('Champions Rise'), Spotify ('Playlist of the Decade'), Adidas, Yves Saint Laurent, Converse, Helmut Lang, Samsung, Instagram, and Adobe.

The pair met at the School of Visual Arts in New York, and officially began collaborating as BRTHR after their hypnotic mashup-ode to Lee’s hometown, “Tokyo Slo-Mode”, became a Vimeo Staff Pick  and drew acclaim online. 

Dazed named them to their 100 list, ranking among the top visionary talent, while ID called them 'the directors making videos epic again.'

A YG20 interview with BRTHR can be viewed here.

The special Creatives Choice recognition was announced last night at the Young Guns 20 awards ceremony and party at Sony Hall in New York.  The event was co-hosted by noted artist, author, and designer Timothy Goodman (YG7)  and designer Zipeng Zhu (YG13), founder and creative director at Dazzle Studio New York, who created this year’s YG20 branding and winning Cube design.  

The complete list of Young Guns 20 winners can be found here.

A program of The One Club, the world's foremost non-profit organisation recognising creative excellence in advertising and design, Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives. 

This year’s entries were judged by a diverse jury of 96 top creatives - many of whom are past YG winners - from 41 countries and regions. The complete list of 84 finalists from 23 countries and regions was announced last month.

Young Guns 20 and other One Club activities are made possible in part through the generous support of sponsors including Shutterstock. 

The One Club for Creativity, producer of The One Show, ADC ,Annual AwardsAnnual Awards, Type Directors Club competition, TDC Ascenders, Young Guns, and more, is the world’s foremost non-profit organisation whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organisation’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.  

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The One Club for Creativity, Thu, 17 Nov 2022 13:45:34 GMT