Broken Heart Love Affair Celebrates Bronze Win at Strategy’s Agency of the Year Awards

Broken Heart Love Affair (BHLA) announces its bronze placement in the highly anticipated Strategy Agency of the Year Awards (SAOY). These awards celebrate agencies that break new creative ground and make significant contributions to their clients’ success. This recognition highlights BHLA’s groundbreaking storytelling, which pushes the boundaries of traditional advertising by crafting campaigns that forge deep, emotional connections with audiences. It also underscores the agency’s commitment to building strong, collaborative partnerships fostering a creative synergy that elevates brands to new heights and ensures long-lasting impact in an ever-evolving market.

In addition to this win, two of BHLA’s clients—Kruger Products and Royal Ontario Museum (ROM) —have also been recognized among Strategy 2024 Top 5 Brands of the Year, further underscoring the agency’s profound impact and growing influence within the advertising industry, positioning BHLA as a driving force behind some of Canada’s most memorable campaigns. It highlights the agency’s intent to not only capture the essence of each brand but also set new creative standards. 

“Being recognized for doing the work we’re passionate about with such an exceptional team is an incredible honour. Year after year, our team rises to new heights, consistently pushing the boundaries of commercial creativity. To also see two of our clients named Brand of the Year is beyond rewarding. This recognition fuels our hearts and our commitment to excellence even more!”, said Rachelle Claveau, national EVP and managing director at BHLA. 

Jay Chaney, partner and chief strategy officer, added, “This win is a validation of the unique approach we’ve taken to connect brands with people on a deeper, more personal level. We’re incredibly proud to see Kruger and ROM recognized for their bravery and belief in creative storytelling. Their success is a true reflection of the impactful work we aim to create with every client.”

Since its inception, BHLA has earned acclaim for its unique blend of bold creativity and raw emotion, producing transformative campaigns that not only resonate with audiences but help shape the brands they serve. BHLA’s bronze win, along with Kruger and ROM’s recognition, solidifies the agency’s position as a leader in emotionally driven advertising.

To view the Strategy Agency of the Year film, visit here.