British Arrows Awards Shortlist 2013
Above: 2013 Jury - right to left: Michelle Hopkins – Legas Delaney, Yvonne Chalkley – AMVBBDO, Flo Heiss – Dare, James Bland – Blink, Jim Bolton – CHI & Partners, Rob Godbold – Epoch Films, Adam Tucker – Leo Burnett, Ed Morris – Rattling Stick, Ben Priest – adam&eveDDB – Head of Jury, Steve Vranakis – Google, Sally Lipsius – WCRS, David Kolbusz - BBH, Matt Buels – Hungry Man, Peter Wright – IKEA, Tim McNaughton – Mother, Olly Calverley – VCCP, Mark Roalfe – RKCR/Y&R
The shortlist for the British Arrows Awards, which are taking place on 20 March at Battersea Evolution, has been announced. Please see below for the list.
Breads and Cereals
Weetabix Golden Syrup “Dad’s Big Day” made by Moxie Pictures for BBH. Directed by Frank Todaro.
Hovis “Farmer’s Lad” made by Academy for DARE. Directed by Seb Edwards.
Crunchy Nut “Snake” made by MJZ for Leo Burnett. Directed by Rocky Morton.
Dairy Products
Cravendale “Catnapped” made by Traktor/Partizan for Wieden + Kennedy. Directed by Traktor.
Lurpak Lightest “Rainbow” made by Blink for Wieden + Kennedy. Directed by Dougal Wilson.
Canned, Frozen and Dried Food
HP Sauce “A Sauce of Manliness” made by smith&jones Films for M&C Saatchi. Directed by Ulf Johansson.
Non Alcoholic Beverages and Water
Lipton Ice Tea “Slap” made by Gorgeous for DDB London. Directed by Stacy Wall.
Alcoholic Drinks
Southern Comfort “Whatever’s Comfortable” made by Biscuit Filmworks for Wieden + Kennedy New York. Directed by Tim Godsall.
Fosters “Lucy” made by Hungry Man for adam&eveDDB. Directed by Tim Bullock.
Guinness “Sheep Dog” made by Thomas Thomas for AMV BBDO. Directed by Kevin Thomas.
Household Soaps, Detergents and Toiletries
Lynx Shower Gels “Sporty Girl” made by Biscuit Filmworks for BBH. Directed by Tim Godsall.
Durex “Durex Vinyl” made by Academy for Havas Worldwide London. Directed by Si & Ad.
Lynx Shower Gels “Brainy Girl” made by Biscuit Filmworks for BBH. Directed by Tim Godsall.
Lynx Shower Gels “High Maintenance Girl” made by Biscuit Filmworks for BBH. Directed by Tim Godsall.
Lynx “The Chain” made by MJZ for BBH. Directed by Tom Kuntz.
Confectionery and Snacks
HP Sauce “A Sauce of Manliness” made by smith&jones Films for M&C Saatchi. Directed by Ulf Johansson.
Household Appliances, Maintenance and Services
Safestore “I Will Return” made by Blink for WCRS. Directed by Dougal Wilson.
Vehicles and Automotive Products
Volkswagen Polo “Dad” made by Pulse Films for adam&eveDDB. Directed by thirtytwo.
Kwik-Fit “School” made by Smuggler for adam&eveDDB. Directed by Guy Shelmerdine.
Beetle “Reincarnation” made by Stink for adam&eveDDB. Directed by Ivan Zacharias.
Audi A5 “The Swan” made by Park Pictures for BBH. Directed by Joachim Back.
Land Rover Discovery 4 “Dry Cleaner” made by Gorgeous for Rainey Kelly Campbell Roalfe/Y&R. Directed by Vince Squibb.
Halfords “The Trip” made by Academy for DLKW Lowe. Directed by Frederic Planchon.
Financial
Halifax “Furry Hero” made by Epoch for adam&eveDDB. Directed by Mike Long.
Barclaycard “Toys” made by Gorgeous/Passion Pictures for BBH. Directed by Chris Palmer and Neil Riley.
Retail
Morrisons Christmas 2012 “The Truth” made by Academy for DLKW Lowe. Directed by Si & Ad.
Phones 4 u “Upgrades – Gilet” made by Agile Films for adam&evdDDB. Directed by Ben Whitehouse.
John Lewis “The Other Half” made by Rattling Stick for adam&eveDDB. Directed by Ringan Ledwidge.
IKEA “Playing With My Friends” made by Blink for Mother. Directed by Dougal Wilson.
John Lewis “The Journey” made by Blink for adam&eveDDB. Directed by Dougal Wilson.
McDonalds “First Day” made by Gorgeous for Leo Burnett. Directed by Vince Squibb.
KFC “It Doesn’t Count If…” made by Bare Films for Fabric/The TV Dept. Directed by Adam Gunser.
Corporate
John Lewis “The Other Half” made by Rattling Stick for adam&eveDDB. Directed by Ringan Ledwidge.
Virgin Atlantic Airlines “Flying In The Face Of Ordinary” made by Partizan for RKCR/Y&R. Directed by Antoine Bardou-Jacquet.
BBC Olympics “Stadium UK” made by Passion Pictures/ Red Bee Media for RKCR/Y&R. Directed by Pete Candeland.
Thinkbox “Harvey & Rabbit” made by Academy for The Red Brick Road. Directed by Si & Ad.
National Lottery “Dreams” made by Academy for AMV BBDO. Directed by Martin De Thurah.
John Lewis “The Journey” made by Blink for adam&eveDDB. Directed by Dougal Wilson.
National Lottery “Heroes Return” made by Stink for AMV BBDO. Directed by John Hillcoat.
Safestore “I Will Return” made by Blink for WCRS. Directed by Dougal Wilson.
Transport, Travel. Leisure and Tourism
Virgin Atlantic Airlines “Flying In The Face Of Ordinary” made by Partizan for RKCR/Y&R. Directed by Antoine Bardou-Jacquet.
Paddy Power “Chav Tranquilizer” made by Moxie Pictures for CP+B. Directed by Big Red Button.
Public Service Advertising
BBC Olympics “Stadium UK” made by Passion Pictures/Red Bee Media for RKCR/ Y&R. Directed by Pete Candeland.
Teen Relationship Abuse “If You Could See Yourself…?” made by Stink for RKCR/ Y&R. Directed by Yann Demange.
BBC Current Affairs – World’s Worst Places To Live “Sophie” made by Red Bee Media for RKCR/Y&R. Directed by Asif Kapadia.
Road Safety “Excuses” made by Lyle Bailie International. Directed by Syd Macartney.
Smoke Free “Mutation” made by hla for DARE. Directed by Simon Ratigan.
Cancer Research UK “The Answer is Plain” made by Rogue Films for AMV BBDO. Directed by Finn McGough.
Home Office Drugs Lingo “Butchers” made by Outsider for Mother. Directed by James Rouse.
Home Office Drugs Lingo “Gymnast” made by Outsider for Mother. Directed by James Rouse.
Sportswear and Sporting Goods
Adidas Olympic Sportswear “Take the Stage” made by PRETTYBIRD for Sid Lee. Directed by Isaiah Seret.
Newspaper, Magazines and Music
The Sun “Get Involved” made by Caviar Films for Grey London. Directed by Keith Schofield.
The Guardian “Three Little Pigs” made by Rattling Stick for BBH. Directed by Ringan Ledwidge.
Promotions
BBC Olympics “Stadium UK” made by Passion Pictures/ Red Bee Media for RKCR/Y&R. Directed by Pete Candeland.
International
Orange Telecommunications “The Kiss – The Kiss Boy 1/2” made by Irene for Publicis Conseil. Directed by Méga Force.
Nike Free “I Would Run to You” made by Rattling Stick for Wieden + Kennedy. Directed by Ringan Ledwidge.
Lynx “Susan Glenn” made by Rattling Stick for BBH. Directed by Ringan Ledwidge.
New Advertiser to TV
Safestore “I Will Return” made by Blink for WCRS. Directed by Dougal Wilson.
St. John Ambulance “Helpless” made by Blink for BBH. Directed by Benito Montorio.
Charity
Cancer Research UK “Enemy” made for Gorgeous by AMV BBDO. Directed by Frank Budgen.
Save the Children “Tomorrow” made by hla for adam&eveDDB. Directed by Simon Ratigan.
St. John Ambulance “Helpless” made by Blink for BBH. Directed by Benito Montorio.
Anti-Shark Finning “Fin” made by Ogilvy & Mather London.
Don’t Cover It Up “Lauren Luke” made by BBH. Directed by Gary McCreadie and Wesley Hawes.
Mental Health “The Stand Up Kid” made by Sonny for DARE. Directed by Tony Barry.
Samusocial “A Woman’s Nightmare” made by Quad Productions, Paris for Publicis Conseil. Directed by Frederic Schoendoerffer.
NSPCC “The $#*!” Kids Say” made by Academy for Inferno. Directed by Amanda Boyle.
Shift.ms “Gallop” made by Home Corp for Mother. Directed by Michael Pearce.
Physical Abuse Awareness “It Follows Me Around” made by Shoot Media/Mustard for The NSPCC. Directed by Ben Liam Jones and Andy Hunter.
Direct Response
Cancer Research UK “Enemy” made by Gorgeous for AMV BBDO. Directed by Frank Budgen.
Television and Radio Station Promotions
Channel 4 Paralympics “Meet the Superhumans” made by 4Creative. Directed by Tom Tagholm.
BBC Olympics “Stadium UK” made by Passion Pictures/Red Bee Media for RKCR/Y&R. Directed by Pete Candeland.
Channel 4 “Utopia Virals” made by 4Creative. Directed by Barry Dyer.
Best 20 second TV Commercial
Kwik Fit “Barbara – Café” made by Smuggler for adam&eveDDB. Directed by Guy Shelmerdine.
Best 30 second TV Commercial
Durex “Durex Vinyl” made by Academy for Havas Worldwide. Directed by Si & Ad.
Best Over 30 and up to 60 second TV Commercial
Land Rover Discovery 4 “Dry Cleaner” made by Gorgeous for RKCR/Y&R. Directed by Vince Squibb.
Virgin Atlantic Airlines “Flying in the Face of Ordinary” made by Partizan for RKCR/Y&R. Directed by Antoine Bardou-Jacquet.
Lynx Shower Gels “High Maintenance Girl” made by Biscuit Filmworks for BBH . Directed by Tim Godsall.
Teen Relationship Abuse “If You Could See Yourself” made by Stink for RKCR/Y&R. Directed by Yann Demange.
Lurpak Lightest “Rainbow” made by Blink for Wieden + Kennedy. Directed by Dougal Wilson.
Lynx Shower Gels “Sporty Girl” made by Biscuit Filmworks for BBH. Directed by Tim Godsall.
Southern Comfort “Whatever’s Comfortable” made by Biscuit Filmworks for Wieden + Kennedy New York. Directed by Tim Godsall.
Weetabix Golden Syrup “Dad’s Big Day” made by Moxie Pictures for BBH. Directed by Frank Todaro.
Hovis “Farmer’s Lad” made by Academy for Dare. Directed by Seb Edwards.
Audi A5 “The Swan” made by Park Pictures for BBH. Directed by Joachim Back.
IKEA “Playin’ With My Friends” made by Blink for Mother. Directed by Dougal Wilson.
Lynx Shower Gels “Brainy Girl” made by Biscuit Filmworks for BBH. Directed by Tim Godsall
Best over 60 and up to 90 second TV Commercial
BBC Olympics “Stadium UK” made by Passion Pictures/Red Bee Media for RKCR/Y&R. Directed by Pete Candeland.
National Lottery “Dreams” made by Academy for AMV BBDO. Directed by Martin De Thurah.
John Lewis “The Other Half” made by Rattling Stick for adam&eveDDB. Directed by Ringan Ledwidge.
Morrisons “The Truth” made by Academy for DLKW LOWE. Directed by Si & Ad.
Channel 4 Paralympics “Meet the Superhumans” made by 4Creative. Directed by Tom Tagholm.
John Lewis “The Journey” made by Blink for adam&eveDDB. Directed by Dougal Wilson.
Best over 90 second TV commercial using paid for media
St. John Ambulance “Helpless” made by Blink for BBH. Directed by Benito Montorio.
The Guardian “Three Little Pigs” made by Rattling Stick for BBH. Directed by Ringan Ledwidge.
Best over 90 second web based film
Don’t Cover It Up “Lauren Luke” made by BBH. Directed by Gary McCreadie and Wesley Hawes.
Samusocial “A Woman’s Nightmare” made by Quad Productions, Paris for Publicis Conseil. Directed by Frederic Schoendoerffer.
NSPCC “The $#*!” Kids Say” made by Academy for Inferno. Directed by Amanda Boyle.
Prometheus “TED Conference” made by RSA Films for 20th Century Fox Marketing. Directed by Luke Scott.
Prometheus “David” made by RSA Films for 20th Century Fox Marketing. Directed by Johnny Hardstaff.
Channel 4 “Funny Fortnight” made by 4Creative for 4Creative. Directed by Alex Boutell and Molly Manners.
Mental Health “The Stand Up Kid” made by Sonny for Dare. Directed by Tony Barry.
Guinness “Sheep Dog” made by Thomas Thomas for AMV BBDO. Directed by Kevin Thomas.
Physical Abuse Awareness “It Follows Me Around” made by Shoot Media/ Mustard for The NSPCC. Directed by Ben Liam Jones and Andy Hunter.
Best New Creative Team
St John Ambulance “Helpless” made by Blink for BBH. Directed by Benito Montorio.
Missing People “Phone Call” made by Somesuch & Co for BBH. Directed by Ben Strebel.
Don’t Cover it Up “Lauren Luke” made by BBH. Directed by Gary McCreadie and Wesley Hawes.
Network Rail - Rail Safety “Headphones” made by Archers Mark for M&C Saatchi. Directed by Lorrin Braddick.
UK TV Series
Money Supermarket “Astronaut”, “£1000 Man” & “Vegas” made by Blink, Furlined and Stink for Mother. Directed by Speck, Gordon and Agustin Alberdi.
Everything Everywhere “Just Like Bacon”, “Jedward”, “Charlie bit my Finger”, “Dyer” & “Hollyoaks” made by Rattling Stick for Saatchi & Saatchi. Directed by Ringan Ledwidge.
IKEA “Bright Shiny Colours”, “Playin’ with my Friends” made by Blink & “Make Room for Your Life” made by Stink for Mother. Directed by Dougal Wilson and Adam Berg.
Axe/Lynx “Sporty Girl”, “Brainy Girl”, “Flirty Girl”, “High Maintenance Girl” & “Party Girl” made by Biscuit Filmworks for BBH. Directed by Tim Godsall.
Kwik-Fit “Café”, “Football”, “Wedding”, “Girlfriend” & “Cat” made by Smuggler for adam&eveDDB. Directed by Guy Shelmerdine.
Sponsorship Bumpers
Virgin Holidays “Mexico”, “Dubai”, “USA”, “Japan” & “Barbados” made by Coy! Communications for M&C Saatchi. Directed by Mark Denton.
Best Integrated
Channel 4 Paralympics “Meet the Superhumans” made by 4Creative. Directed by Tom Tagholm.
Fosters “Good Call Centre” made by Hungry Man for adam&eveDDB. Directed by Tim Bullock.
Lynx “Anarchy” made by MJZ for BBH. Directed by Tom Kuntz.
John Lewis “The Journey” made by Blink for adam&eveDDB. Directed by Dougal Wilson.
British Airways “Don’t Fly” made by Partizan for BBH. Directed by Michael Geoghegan.
Don’t Cover It Up “Lauren Luke” made by BBH. Directed by Gary McCreadie and Wesley Hawes.
Best 30-59 second Cinema commercial
Orange Goldspots “The Sweeney” made by Smuggler for Fallon. Directed by Guy Shelmerdine.
Best 60-90 second Cinema commercial
Everything Everywhere “Film Club” made by Rattling Stick for Saatchi & Saatchi. Directed by Ringan Ledwidge.
Acer’s Aspire S5 Ultrabook “Bake It” made by Stink for Mother. Directed by Ivan Zacharias.
Women’s Aid “Blind Eye” made by MPC Creative for WCRS. Directed by Chris Vincze.
Orange Mobile “Security Guard” made by Outsider for Fallon. Directed by James Rouse.
Channel 4 Paralympics “Meet the Superhumans” made by 4Creative. Directed by Tom Tagholm.
Best over 90 second Cinema commercial
Mental Health “The Stand Up Kid” made by Sonny for Dare. Directed by Tony Barry.
The Guardian “Three Little Pigs” made by Rattling Stick for BBH. Directed by Ringan Ledwidge.
The British Arrows Jury 2013
- Head of Jury 2013 - Ben Priest – adam&eveDDB
- Michelle Hopkins – Legas Delaney
- Yvonne Chalkley – AMVBBDO
- Flo Heiss – Dare
- James Bland – Blink
- Jim Bolton – CHI & Partners
- Rob Godbold – Epoch Films
- Adam Tucker – Leo Burnett
- Ed Morris – Rattling Stick
- Steve Vranakis – Google
- Sally Lipsius – WCRS
- David Kolbusz - BBH
- Matt Buels – Hungry Man
- Peter Wright – IKEA
- Tim McNaughton – Mother
- Olly Calverley – VCCP
- Mark Roalfe – RKCR/Y&R
