British Arrows Announces Chair & Jury for CRAFT 2016
British Arrows has appointed Sally Campbell, Founding Partner of Somesuch, as the Chair of this year’s jury. Click here to view the full jury.
Charlie Crompton, Chairman of the Board, comments, “This is a year for change… Sally has an extraordinary reputation for creative excellence and continues to show a true appreciation of how craft is at the forefront of British advertising and has used her considerable talent to curate one of the most diverse and relevant juries we’ve ever seen.”
Commenting on how she approached her role of choosing her jury, Sally explained “Exceptional craft is the basis on which Somesuch is built so it is not only a massive honour to chair the British Arrows Craft Jury, it is also something I feel very strongly about and I hope it shows in the jury I have agonised over curating the past few months. I'm very proud of the group of people that have accepted the role, from exceptionally talented and experienced ad people to exceptionally talented people from very modern platforms. I really hope the entries are as diverse as the jury...”
Since CRAFT began in 1996 technology and media have changed beyond all recognition but the essential aspects of craft have remained constant. Talent, dedication, innovation, and professionalism have never gone out of fashion and it is these skills that British Arrows CRAFT honour each year.
Aware of an ever changing landscape British Arrows have also re-crafted the Categories & Definitions to ensure they now reflect the true picture of craft skills today. Eight new categories include Writing; VR / 360; Animation: Character / Photoreal / Experimental; Motion Graphics; Re-Record; Student Commercial.
Multi award-winner and 2016 CRAFT juror Anthony Moore, Founding Partner & Creative Director at Factory said, “For me, British Arrows is absolutely vital in celebrating the amazing talent that is abundant within our industry.”
Joe Bagnall, Head of Film at Lucky Generals commented, “To win at British Arrows CRAFT you have to love what you do. The award is an amazing piece of recognition to be proud of and I am truly proud to receive this request to be on the jury.”
James Bamford, Colourist at The Mill said, “I’m honoured to have been asked to be part of this year's British Arrows CRAFT Jury. With the best will in the world, without craft, even the most innovative ideas and intentions lose their way. This encourages excellence and innovation in our contemporaries, in future work and ultimately demonstrates what we can do as an industry at the highest level.”
Timothy McCourt, Director / Animator at The Line commented, "Often within the creative arts, craftsmen are marginalised, under-appreciated and sometimes underpaid for the energy and long hours they pour into the projects we all know and love. It's for this reason, that for at least one night, we should all spend a lot of money on a posh dinner, get smashed on company credit cards and pat each other on the back. Because if we don't do it, no one else will."
One of the most exciting developments this year is the introduction of the VR / 360 category. With thanks to The Mill who have opened up their VR Room to the CRAFT jury, all the judges will have the opportunity to immerse themselves on all platforms for all VR entries.
The British Arrows CRAFT 2016 ceremony will be held on Wednesday 23rd November 2016 at Planit, Victoria Embankment Gardens.