British Airways Carves Its Commitment to ‘Travel Essentials’ in Stone

Travel essentials come in many forms from WiFi and luggage to refreshments, rewards, discovery and family - all are vital to help improve any given journey.

In a move to show its customers that it understands all of their needs, British Airways in partnership with Uncommon Creative Studio has created a series of outdoor activities to celebrate British Airways’ offering. The crafted executions reflect how British Airways’ benefits aren’t subject to change and its travel essentials on offer are set in stone through crafted marble statues.

Each of the seven sculptures are inspired by real European statues and tied to destinations served by British Airways - only the most iconic and unique statues from around the globe were selected.

These classic figures were then reimagined with a modern twist, a ‘Gargoyle on a Smartphone’ representing WiFi messaging, a ‘Cherub with a Passport’ symbolising Central London airports, and a ‘Statue of David with Shopping Bags’ to highlight British Airways’ travel experience.

Scott Dungate, CCO at Uncommon Creative Studio London, “Scott Dungate, CCO at Uncommon Creative Studio London: “To show British Airways’ travel essentials, we chose to carve them in stone, to reflect its commitment to providing the best service on short-haul flights across Europe. The statues took inspiration from classic European sculptures, but reimagined to show the essential benefit- like the gargoyle hunched over texting on the free WiFi. My personal favourite.”

The details were first hand-sketched, merging classical artistry with contemporary elements - then brought to life through 3D renders.

The details were first hand-sketched, merging classical artistry with contemporary elements - then brought to life through 3D renders. Finally, the statues were staged, lit and photographed to emulate the atmosphere and perspective of a genuine museum exhibit.