Every weekend, millions of people all over the UK spend their Saturday nights in, with ITV. This film is a celebration of this, depicting a houseful of friends, family, neighbours and a few famous faces sharing an epic night in.
In the film from Iconoclast's Amara Abbas, travel through a bustling family home, watching the excitement steadily growing as everyone gathers to watch their favourite Saturday night shows.
Peppered throughout are nods to ITV’s incredible roster of Saturday night entertainment, a showcase of shows and their celebrity hosts, such as Britain's Got Talent, The Masked Singer, and The 1% Club.
The film, directed by Amara Abbas through Iconoclast, is set to Jamie xx’s Saturday night anthem ‘Baddy On The Floor’ and stars Ant & Dec, Mo Gilligan, Maya Jama, Lee Mack, Alesha Dixon and Holly Willoughby, with one of this season’s characters from The Masked Singer even making a surprise cameo.
Accompanying the launch of the film will be specially designed channel takeovers and a social media campaign featuring our stars.
The campaign goes live on Saturday the 18th of January during The Wheel of Fortune on ITV1.
"After a long week, there’s nothing better than getting friends and family together on the sofa to shout out answers, guess identities and wail along to some bangers. ITV is THE home of Saturday night and this film is all about revelling in that." said Tom Houser ECD, ITV Creative.
"Electrifying ITV entertainment and Saturday nights go together like Ant & Dec. This campaign is a celebration of one of ITV’s superpowers - bringing the nation together for the ultimate shared viewing experience. Our entire ITV ecosystem will get the ‘Saturday Night’ treatment to delight audiences with the best night out, in." said Simon Ricks, head of marketing campaigns, ITV Marketing.