Brian Swords Joins TBWA\NEBOKO as Chief Client Officer

TBWA\NEBOKO today announced that industry veteran Brian Swords has joined the agency as its chief client officer. In his new position, Swords will be responsible for building out the agency’s service offering to support profitable growth for its international business, as well as growing key accounts and supporting new business development. In addition he will also serve on the agency’s board.

Swords has a long history within the TBWA group, starting as managing director for TBWA\Dublin in 2002. In 2011 he moved to China to oversee the McDonald’s account in China and the APAC region where he also served as managing director of TBWA\Shanghai for three years. In 2015 he switched to a global client leadership role, operating out of TBWA\London.

As one of the most experienced, client-focused, and creative-driven brand leaders in the industry, Swords is currently globally responsible for all the work TBWA creates for McDonald’s and Philips as Global Client Leader, something that he will continue to do alongside his new role.

Rik Ledder, CEO TBWA\NEBOKO: “Brian’s experience speaks for itself and we are so excited to see him thrive in his new position in the company and serve on our board of directors. In this new role, he will help to further establish ourselves internationally and together with our team in Amsterdam, he has already hit the ground running.”