Brennans Bread Reveals Its Secret Ingredient: Bakers

Brennans Bread and Folk Wunderman Thompson launch the ‘Bakers Day Off’ campaign, celebrating the exceptional bakers from Brennans’ bakery as they prepare for the bakery’s annual day off. The campaign takes inspiration from real life – Brennans Bakery closes its doors just once a year – a chance to unwind and relax, yet these bakers are so passionate, they only want to talk about baking. 

The spot depicts Old Mister Brennan’s friend preparing for his entrance to the annual soiree, where we are introduced to the various bakers at Brennans, whose commitment to and passion for their trade are the reasons why everything baked is ‘Better with Brennans’.  

Speaking about the campaign, Karl Waters, creative partner, Folk Wunderman Thompson, said: “When we found out that Brennans’ Bakery is open every single day of the year, bar one day – we used this as our inspiration for the campaign. It got us thinking about what could happen when all the bakers across the Brennans’ range actually had a day off together.” 

Speaking about the campaign, Ivan Hammond, head of marketing, Brennans, said: “The reason we can say moments are ‘Better with Brennans’ is because of the fresh, great tasting, wide range of products we have to offer consumers for all occasions. The tireless dedication, passion and craft of our bakers is why Brennans is a firm favourite of Irish households now and in the future.” 

The ‘Bakers Day Off,’ campaign from Brennans is now live across OOH, digital video, radio and social media.