Breakfast Brand Jimmy Dean Turns Its Ads into Spell Checking Brain Teasers

If you notice any typos in breakfast brand Jimmy Dean ads in the coming days, know it’s all for a good cause…

Starting from May 30th, Jimmy Dean is turning its beloved breakfast ads into a brain-teasing challenge – inviting consumers to spell check them just in time for the Scripps National Spelling Bee.

The first-ever Jimmy Dean Misspelling Scramble - created by Ogilvy - is taking place in celebration of the iconic annual event. Jimmy Dean is running misspelled geo-targeted ads in and around the Bee and rewarding those who correctly identify the mistakes with the chance to win free breakfast and a donation to support child literacy.  

True to the Jimmy Dean tagline that ‘today is your day to shine,’ this challenge embodies the brand’s belief that a good breakfast can help spread morning optimism and fuel you for whatever the day throws at you—whether catching typos or being your brightest self. 

Here’s how it works: 

- Spot a misspelling in a Jimmy Dean ad

- DM @JimmyDean on Instagram with the correct spelling to be automatically entered to win:*

- $100 worth of Jimmy Dean product coupons for free breakfast and

- $100 donation to the Scripps Howard Fund in support of child literacy on your behalf 

*Of the participants who accurately spell-check the brand, 100 hundred winners will be selected to receive the above.