Brazilian Newspaper Spotlights Value of Veracity by Printing News the Same Way as Money

In a world where untrue information is presented as news, and where these same fake news tend to prevail because they are able to spread 70% faster than real ones – according to a study from the MIT - it is getting increasingly difficult to know what to believe in. That’s why Folha de Sao Paulo, the largest newspaper in Latin America, which was founded in 1921 and that has been working in the search of facts ever since, decided to show how truth has never been worth so much. To take a stand, it created a special edition printed with the same criteria used in printing money. After all, nowadays, real news can be worth as much as a country’s currency.

Conceived by ad agency Africa, the idea resulted in an edition printed following all the official money printing criteria such as a security paper, watermark with light and dark tones, elements visible to ultra-violet light, fluorescent fibers, exclusive holographs, microlettering, microprints, micro-perforated numbering and tactile printing. 

Aiming at bringing Fake News to spotlight, the initiative also seeks to value professional journalism as something more important than ever, and to set true news as the most valuable currency in the world.