Brave Bison Announces Record Revenue despite Market Challenges

Brave Bison, the AI-powered digital media, marketing, and technology company, has announced a 23% increase in revenue for the year ending 31st December 2023. New client wins pushed turnover up to £35m, the third consecutive year of growth since brothers Oliver and Theo Green took over the company in 2020.

The strong performance, against the backdrop of a challenging advertising market, has been driven by a number of high-profile client wins across the business in 2023. These include Pinterest, Purina, John Lewis Partnership, Holland & Barrett, Patreon, Warner Bros., Aer Lingus, Markel Group, Asda, Team GB, Winparts, Fiskars and Molson Coors.

Brave Bison has invested heavily in building out its AI capabilities. The company’s latest product, Scribe, uses generative AI to create content for SEO, and is already driving triple-digit increases in ROI for some of Brave Bison’s biggest clients.

Earlier this year Brave Bison announced the strategic acquisition of market-leading social and influencer agency SocialChain. The agency, which was founded by Dragon’s Den entrepreneur Steven Bartlett, has hubs in Manchester and New York, and boasts a number of global clients including TikTok, KFC, Jameson, and Beats.

Brave Bison, which is publicly listed and debt-free, has seen its cash pile swell to £7m. The company has earmarked this cash for investment into its artificial intelligence strategy to fuel further growth, as well as complementary acquisitions.

Oliver Green, chairman, commented, “At Brave Bison, we’re committed to leveraging the rapidly accelerating world of AI to win for our clients, and we’re delighted to announce record revenue and new business in 2023. We’re continuing to invest going forward and are on the lookout to acquire new capabilities that will advance our ambition to become the leading digital media, marketing, and technology company for the AI age.”