Brand Union Appoints Iain Ellwood as Worldwide Strategic Growth Director

WPP owned, global brand strategy and design agency, Brand Union has appointed Iain Ellwood to the new position of Worldwide Strategic Growth Director. Iain joins the Worldwide team to provide deeper growth expertise for Brand Union’s clients to help accelerate brand-driven business growth.

Ellwood joins the global agency after heading up his own management consultancy, Senate, for the last three years. Prior to this, he held the position of Head of Consulting at Interbrand.

Iain has deep experience in many industry categories, with particular expertise across the financial services, telecoms, hospitality and automotive sectors. He has an outstanding reputation for linking brand strategy with clear financial outcomes. Ellwood will work with clients to optimise their brands and the brand experience as a strategic commercial growth tool. In addition, Iain will be responsible for building additional services and capabilities for the network and client’s businesses.

Iain is also a prolific writer and industry thought leader, authoring two major books: Marketing for Growth published by The Economist in 2014 as well as The Essential Brand Book in 2000. Ellwood has lectured on key industry issues at a number of international business and marketing conferences.

Simon Bolton, CEO Brand Union, commented: “I am delighted that Iain is joining Brand Union. He has many years of experience advising businesses at C-Suite level and he is an expert at helping brands reach their full potential to deliver growth. He will be a key player in an increasingly powerful strategic capability at the agency.”

John Shaw, Worldwide Head of Strategy and Planning at Brand Union, said: “Iain will be a great asset to Brand Union, helping brands put in place the foundations for the delivery of a connected and powerful brand experience. I look forward to working with him.”

Iain Ellwood, Worldwide Strategic Growth Director at Brand Union said: “I’m delighted to be joining Brand Union’s talented team and excited about how our combined capabilities can accelerate clients’ brand and business growth.”

Iain starts on 11 May will report to Simon Bolton, Worldwide CEO and will work closely with John Shaw and the regional strategy heads to develop additional services and content that supports Brand Union’s offer.