Simplyhealth Group Appoints Global Brand Agency Brand Union

The UK’s leading health cash plan, dental plan and pet health plan provider, Simplyhealth Group, has appointed WPP’s global brand agency Brand Union to support its future brand development.

Following an eighteen month strategic review across the group, a brand agency has been appointed to help bring its new strategy of everyday health to life. Brand Union was appointed following a competitive pitch process run by marketing industry experts Oystercatchers, which offer businesses advice and support when looking to partner with agencies.

The scope of work includes strategic brand positioning for Simplyhealth Group including its dental payment plan specialist brand, Denplan, and its growing retail business.

Raman Sankaran, leading Simplyhealth’s brand development, says: “In May we announced our new strategic direction of helping people with their everyday health needs such as back pain, toothache and eyesight. The appointment of Brand Union is the next step in joining our business and brand strategies.

“It’s a really exciting time for us and we were very impressed with Brand Union’s approach which we feel has the right balance of focusing on brand strategy and employee engagement.”

Terry Tyrrell, Worldwide Chairman, Brand Union said: “Simplyhealth is a respected company with a robust and unique offering. We’re excited to be given the chance to put our creative and strategic expertise to use, bringing the brand to life in this key period in its development. We’re looking forward to working alongside the Simplyhealth team as the brand develops to meet its full potential.”