Brand Union Names Marta Swannie Digital Creative Director

Brand Union has appointed Marta Swannie to the new position of Digital Creative Director. Marta will be leading the overarching direction of the agency’s digital creative strategy.

Marta brings with her 18 years of experience delivering award-winning, interactive campaigns for global brands and will play a pivotal role in ensuring that creativity remains at the heart of Brand Union’s proposition.

Swannie joins the London team after working as a freelance consultant for a wide range of iconic brands, including the National Trust, as well as several start-up companies.

Having worked with major brands including PlayStation, Orange, EE, Red Bull, P&G and Sony, Marta has a wealth of experience across UX, interactive design and branding. She has an outstanding track record in developing brand experiences and creative digital solutions to business problems, with impeccable results. Swannie also co-founded digital agency Picture Cabinet in 2002, which gave her the opportunity to focus on product development and experience design.

Whilst at Picture Cabinet, Marta was also involved in raising venture capital to create an art on demand retail platform, MemoryPrints, working with clients including the National Gallery, Tate, V&A, Science Museum and Penguin. Marta’s accomplished background has earned her a string of accolades and awards from a number of institutions such as: BAFTA, D&AD, BIMA, FWA, Adobe and the European Design Awards.

Jonny Westcar, London MD at Brand Union, commented: “We are thrilled that Marta will be joining our team in London. Her wealth of experience and highly accomplished background will make her a great asset to the team. I look forward to seeing her innovative approach and fresh-thinking applied across the agency, ensuring our team continues to deliver creative campaigns, which are seamlessly connected and beautifully designed. Marta will be working with our Executive Creative Director, Clare Styles, to deliver our creative strategy.”

Marta Swannie, Digital Creative Director at Brand Union said: "It’s a really exciting time, both in the digital and branding industries, as we see technology rapidly changing the landscape. I am excited to be joining such an incredible team, at a leading branding agency, where creativity is the heart of the business. I’m especially looking forward to expanding upon the fantastic work the team are already creating and pushing new frontiers to define the standard of excellence of our industry.”