Brand Transformation Agency SCS Launches Bold New Nirvana Water Design

Nirvana Water Sciences has undergone a rebranding and packaging redesign to stand out in the competitive functional water market. The brand, known for its secret ingredient that amplifies muscle growth, enlisted SCS to create a new identity and packaging for its products ahead of their launch at the recent Natural Products Expo West.

The hero ingredient in all Nirvana beverages is HMB, a naturally occurring molecule that helps build lean muscle mass. While 'Nirvana Water Sciences' carried an air of peer-reviewed authority, Nirvana SUPER conveyed how customers felt enjoying the newfound performance enabled by their formula. Along with the name change, the new host of flavours and products received brilliant packaging to go with their new SUPER identity. From tiny shot containers to seltzer cans, SCS created a rainbow of gradient colourways to match vibrant flavours like cucumber lime and strawberry basil lemonade.

As the largest global trade show for health products, Natural Products Expo West was the perfect launchpad for Nirvana’s new look and message. SCS collaborated with Nirvana on a booth panelled in rainbow colours that aligned with the product offerings and attention-grabbing new copy. Any passer-by was welcome to stop, sip, and take a selfie of their new SUPER selves which was displayed on the wall of SUPER and gave them a chance to win a custom bobblehead. These activations transformed Nirvana’s new visual identity from beautiful art into an interactive experience for newcomers. 

When Industry insiders, new investors, and consumers all came by to see the new brand, Nirvana was able to greet these key players with a brand identity that matched its impressive products. The company was so in demand, it created a traffic jam between its neighbouring booths. Video content from the booth and footage of the new flavours received millions of engagements, helping them to connect with their audiences. On the quest to introduce SUPER to the world, SCS helped Nirvana take a great first step with a brand-new face for all to see.