With gender equality a battle that needs to be fought on many fronts, Boys + Girls is hoping to make an international impact with a simple idea that anyone can contribute to, helping to create momentum and build awareness.
The idea is a simple three-finger W salute - inspired by the iconic two-finger symbol for peace, reimagined for a 21st century cause.
Fellow designers, illustrators, and photographers can contribute their own unique W salute to women, hoping to build an extensive network in which everyone will take to social media on the morning of Friday, March 8th to share their W with the world.