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Boys + Girls Announces #SaluteWomen Campaign for International Women's Day

05/03/2019
Advertising Agency
Dublin, Ireland
248
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The idea centres around a simple three-finger W Salute to Women

With gender equality a battle that needs to be fought on many fronts, Boys + Girls is hoping to make an international impact with a simple idea that anyone can contribute to, helping to create momentum and build awareness. 

The idea is a simple three-finger W salute - inspired by the iconic two-finger symbol for peace, reimagined for a 21st century cause.

Fellow designers, illustrators, and photographers can contribute their own unique W salute to women, hoping to build an extensive network in which everyone will take to social media on the morning of Friday, March 8th to share their W with the world. 

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