Boston's Museum of Science Celebrates 98 Days of Summer in Campaign from Allen & Gerritsen

Independent advertising agency Allen & Gerritsen (A&G) has launched a new campaign for the Museum of Science, Boston.

As a kid, you probably remember the excitement that comes along with the start of summer and the seemingly never-ending series of Saturdays that are laid out before you. To help kids and parents make the most of their summer free time, the Museum of Science, Boston is launching a creative campaign, '98 Days of Summer', to encourage families to visit the museum and learn more about the world around them.

With help from the A&G team, the new campaign will run from Memorial Day through the Sunday of Labor Day Weekend. Each day of the summer-long campaign will feature a new piece of creative (with unique copy) — 98 unique pieces of content, being replaced every day — that will live across three different channels: social, OOH and digital display. The idea behind the campaign is that there’s “so much science, so little summer.”