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Bord Gáis Energy and Folk Wunderman Thompson Announce Contract Extension


Folk Wunderman Thompson extends current contract with Bord Gáis Energy, creating new campaigns to encourage customers with more sustainable living

 Bord Gáis Energy and Folk Wunderman Thompson Announce Contract Extension

Folk Wunderman Thompson, the Dublin based creative agency, has secured a three-year extension to its current contract with leading energy and services provider Bord Gáis Energy. As part of the contract extension, Folk will provide strategic and creative services helping Bord Gáis Energy to continue transforming their offering, repositioning them from a company that offers energy to one that provides energy and solutions to its customers.

Together with WPP network colleagues in the UK and US, Folk established the ‘Team Nucleus’ agency model in Ireland to win the Centrica business across all three markets in 2019. Since being awarded the contract, Folk have been leading Ireland’s Team Nucleus for Bord Gáis Energy in this market, alongside Mindshare Ireland.

Working closely and collaboratively with the client team, Folk Wunderman Thompson have played a fundamental role in Bord Gáis Energy’s brand transformation, developing the Imagine a Better Way brand platform. 

The brand campaign was developed as a result of clear consumer insights relating to brand perception brand that which needed to be addressed – energy customers had a misconception that Bord Gáis Energy were exclusively a commodity supplier In truth, it is a company that offers much more than energy and in order to challenge this perception and demonstrate that Bord Gáis Energy is a brand of brilliant possibilities, ‘Imagine a Better Way’ was the first step on a major transformational journey for Bord Gáis Energy, aiming to be a support to customers on their journey towards more sustainable living.  

Commenting on the contract extension, Laura Daley, managing director at Folk, added: “We are thrilled to extend our contract with the team at Bord Gáis Energy. Alongside an incredible client team, we are delighted to have had the opportunity to support the brands transformational journey over the last two years and that journey is continuing as we support the brand through a challenging time in its industry. Cost of living and climate change are hot topics at the moment and as a society, we also need to transform our relationship with how we live and interact with our environment and Bord Gáis Energy has the solid strategy and purpose to support consumers on that journey. We are excited to see what lies ahead over the next three years.’

Dermot Mulligan, head of marketing, Bord Gáis Energy added: “We’re delighted to extend our contract with Folk. Over the last three years, we have collaborated very closely with the creative team who have made a valuable contribution to our strategy of providing energy, services and solutions to customers in a sustainable, simple, and affordable manner. This strengthening of our partnership is a recognition of Folk’s deep understanding of our future growth plan and social commitment.”

Folk’s scope of work includes strategic planning and the development of brand and tactical communication campaigns across TV, print, online, social and digital media.

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Folk Wunderman Thompson, Wed, 30 Nov 2022 15:55:00 GMT