'Booking Right', the second spot from Booking.com's first-ever brand campaign, has now launched, expanding the campaign that first launched in the U.S. on January 22nd.
The second spot continues to build on that moment of joy when you realize you got your accommodation right, focusing on the family from the launch film, as they wearily approach their holiday accommodation.
The 'Booking.yeah' campaign can be viewed online, in movie theatres and on TV networks across the U.S..
Credits
BOOKING.COM
CEODarren Houston
CMO Paul Hennessy
Brand DirectorCort Cunningham
WIEDEN+KENNEDY AMSTERDAM
Executive Creative DirectorsMark Bernath & Eric Quennoy