Boldspace Partners with Obrizum to Rebrand AI-Powered Learning Solutions
Leading learning and development technology solution, Obrizum, has appointed brand value agency Boldspace as its retained agency to deliver an eye-catching rebrand, bold new visual identity and sonic branding.
Established in the University of Cambridge’s leading science and technology hub in 2015, Obrizum delivers adaptive learning solutions using its AI-powered platform to revolutionise corporate L&D programmes and efficiently upskill workforces.
Obrizum’s proprietary AI automatically curates learning modules that can adapt and change to empower mission critical learning, based on the needs of individual users in real-time and with measurable impact. Obrizum partners with leading global organisations across enterprise, professional training and defence.
Central to Obrizum’s mission is overhauling how businesses train their workforces, all while preventing firms from spending unnecessarily on training and development every year; the UK economy wastes £25 billion per year due to outdated, inaccurate information.
As part of the brand redesign and new website, Boldspace has developed a modern positioning for Obrizum that is defined by their new strapline, ‘Challenging Learning’.
This renewed message summarises the unique true-adaptive technology, and broader mission to challenge how learning and development can deliver change for businesses at a time where significant budget is being lost through outdated learning methods.
Dr Chibeza Agley, CEO and co-founder at Obrizum, said, “In recent years Obrizum has cemented its place as an industry leader. Our brand positioning and website need to reflect the status and ambition of the business, and clearly convey our vision and purpose. That is why Boldspace is our ideal partner to articulate our offering, benefits, and drive growth through marketing and PR.”
Nick Ford-Young, co-CEO at Boldspace, added, “Obrizum is a British success story and a genuinely exciting business, using AI and tech to revolutionise the way businesses train, develop and empower their workforces. Doing so will unlock massive benefits commercially, economically and in overall job satisfaction for organisations. We have loved working with the Obrizum team to help both define and bring to life their crucial mission for the future of learning.”
The work that Boldspace will undertake includes day-to-day press office support and monthly thought leadership content from the senior leadership at Obrizum.
Part of the programme will also include delivering a social media refresh, brand film and launching a monthly newsletter. The newsletter will help redefine the company’s brand strategy, and allow Obrizum to share its expertise, data and insights, case studies and best practice advice.
The programme at Boldspace will be led by senior strategy director, Adam Larter and head of newsroom, Khushwant Sachdave.
Dr Chibeza concluded, “No two individuals will think, act, and learn in the same way. That’s why we exist: to use our true-adaptive technology and leverage learning to empower organisations. We’re delighted Boldspace has brought that to life in such an engaging and impactful way.”
The new website is live and click here to sign up to the newsletter.
