Bob’s Your Uncle Expands Creative Horizon with the Addition of Smaller Agency

In a move to reinforce its creative strength and accelerate growth, Bob’s Your Uncle is expanding its team with the addition of Smaller Agency. This integration enhances the agency’s ability to deliver agile, high-impact creative while maintaining its commitment to strategic excellence.

As part of this evolution, Noah Barlow—who founded Smaller Agency in 2019—joins Bob’s Your Uncle as managing director, alongside partner and chief creative officer Bob Froese and partner and CEO Cora Brady. His addition to the leadership team reinforces the agency’s client-first approach, enhancing agility, strategic expertise, and creative capacity to meet clients' evolving needs.

“At Bob’s Your Uncle, we've always believed that working with smaller clients presents unique challenges—they scrutinize every dollar, every deliverable, and every outcome with intense focus,” says Bob. “That level of precision doesn’t just make us better for them—it makes us sharper for every client, large or small. That’s why we’ve cultivated an agency culture where every team member not only understands but actively participates in our clients' successes. With Noah and his team coming aboard, we're not just reinforcing our commitment to this philosophy; we're significantly expanding our creative capacity to deliver exceptional results at any scale.”

With an eye on expansion, Bob’s Your Uncle is actively pursuing new business opportunities, with upcoming client wins in QSR, wellness, and beverage alcohol to be announced soon. The agency is also leveraging its deep expertise in U.S. and Canadian beverage alcohol marketing, with Noah’s experience playing a key role in shaping future growth strategies.

Bob and Noah first worked together 12 years ago, forming a strong professional bond rooted in a shared entrepreneurial spirit. Now, that relationship comes full circle as Noah’s entrepreneurial expertise, ability to foster client relationships, and track record of driving business growth become a “force multiplier” for Bob’s Your Uncle as it continues to expand.

Designed for maximum flexibility and speed-to-market, Smaller Agency has built a reputation for brand design, strategy, product launches, and brand experiences. Its portfolio includes brand identity and packaging design, most notably for Peller Estates, Gretzky Distilleries, and Mark Anthony Group.

“Speed, creativity, and adaptability have always been at the heart of Smaller Agency,” says Noah. “By joining Bob’s Your Uncle, we’re combining two entrepreneurial teams that know how to move fast, think big, and deliver work that makes brands stand out.”

Bob’s Your Uncle’s client roster includes Bosch, Thermador, Janes, Mastro and San Daniele, Ontario Beef, Lakefield College School and Second Harvest.