Blu Dot Introduces Musical Chairs

Beginning today, Blu Dot is hosting 100 games of musical chairs on Twitter, giving fans the chance to ‘tweet for a seat’ – literally – as the modern furniture maker gives away 100 of its new Hot Mesh Chairs to game winners.  Games are happening at various times at musicalchairs.bludot.com -- visit the site to learn more and to check out one of the games!

 

The agency worked with up-and-coming band Doppio to curate the musical selection for the games, using seven of the band’s songs.  When the music stops, participants will race to Tweet that round’s secret phrases, trying to survive all four rounds of each game to win a chair.

 

For example: “Some chairs got it.  Some chairs don’t.  #bludot”

 

Blu Dot first partnered with mono in 2005 to raise the awareness of the brand and help grow market share.  Over the years the Blu Dot and mono partnership has created some of the industry’s most inventive digital and social campaigns, showing how smart, non-traditional ideas can help up-and-coming brands raise their profile without millions of dollars in traditional media.

 

Credits

 

Client: Blu Dot

Agency: mono