Bisquick Teams Up with Pop Culture Icons for Gen Z and Millennial Appeal

From flavourful waffles and even hot, fluffy funnel cakes, General Mills is spotlighting the endless possibilities that exist in a box of Bisquick and teaming up with pop culture icons to bring forward unique brand collabs that engage passionate fandoms and showcase the product’s many uses among younger households including gen z and millennials. 

In celebration of rookie quarterback Jayden Daniels’ first professional home game in Washington, the QB and Bisquick gave away limited-edition Jayden Daniels Gameday Doublestack Waffle Mix, custom designed Bisquick boxes, to help fans recreate his pre-game ritual at home. The football star - like most athletes and football fans - has a game day routine he never misses: two Bisquick waffles before every game. 

Kid Cudi also recently partnered with Bisquick to release limited-edition Cudi’s Funnel Cake Mix custom box and merch, helping fans skip the carnival lines and enjoy the delicious flavours of the fair all year long from their own kitchen with the Bisquick mix they already know and love! Bisquick and Kid Cudi’s limited-edition funnel cake box sold out within a day of going live!  

Additionally, inspired by the fan-favorite series Fargo that concluded with its final episode, 'Bisquick,' earlier this year General Mills released an exclusive Tiger Biscuits Bisquick box inspired by season five’s main character, Dot, and her iconic Tiger Biscuits recipe.