'Birthday Party' is the latest instalment in the California Milk Advisory Board's (CMAB) new "Make Us Part of Your Family" national advertising campaign. It will be running in California and Deutsch are attempting to land a spot in the national post game.
The commercials build on Deutsch’s “Happy Cows,” bringing them back in a fresh way. Featuring California cows and their dairy products they are represented as trusted members of the family, giving advice over a casual game of hoops in "Middle School" and fashion tips in "Mom Jeans.”
To view the work, click on the work: http://youtu.be/xbpX5qdK9Gc
Mom Jeans” was voted the fifth-most likeable ad of the year by Nielsen’s nationwide consumer pane and “Birthday Party” continues its sensibility.
California Milk Advisory Board
“Birthday” :30
Deutsch LA:
Partner, Chief Creative Officer: Mark Hunter
EVP/Group CD/AD: Karen Costello
SVP, ACD/Art Director: Scott Hidinger
VP, ACD/Copywriter: Jeff Bossin
EVP/Director of Integrated Production: Vic Palumbo
SVP/Director of Broadcast Production: Producer: Victoria Guernier
Producer: Autumn Myers-Childress
Client, Client Contact:
California Milk Advisory Board South
VP, Director of Advertising: Michael Freeman
Production Company:
The Director’s Bureau LA
Director: Mike MaGuire
Executive Producer: Melissa Culligan
Head of Production: Elizabeth Minzes
Producer: Greg Schultz
Production Supervisor: Brett Latteri
Director of Photography: Max Malkin
Tabletop Production Company
Assembly Films NYC
Director: Kevan Bean
Executive Producer: Greg Pappas
Executive Producer: Gloria Colangelo
Line Producer: Pete Dever
Production Supervisor: Kerri Johnson
Editorial:
Arcade Editorial LA
Editor: Paul Martinez
Assistant Editor: Andy Trecki
Producer: Kristen Thon-‐Webb
Executive Producer: Deanne Mehling
Post Facility:
New Hat LA
Colorist: Beau Leon Visual Effects Company: The Mill LA
FX Supervisor: John Leonti
3D Lead: Steve Beck
3D Artists: Matthew Longwell, Kiel Figgins, Greg Gangemi, Adam Carroll, James Brady,
Martin Rivera
Motion Graphics: Tom O'Neil, Brian Hayes
2D Lead: Sarah Eim
2D Artists: Becky Porter, Brinton Jaecks, Tim Davies, Tara De Marco, Chris Knight
VFX Producer: Enca Kaul
Production Coordinator: Kiana Bicoy
Sound Design:
Lime Sound
Mixer: Mark Meyuhas
Assistant Mixer: Matt Miller
Audio Post Company:
Lime Sound
Mixer: Mark Meyuhas
Assistant Mixer: Matt Miller