'Birthday Party' From Deutsch LA

 

 

'Birthday Party' is the latest instalment in the California Milk Advisory Board's (CMAB) new "Make Us Part of Your Family" national advertising campaign. It will be running in California and Deutsch are attempting to land a spot in the national post game.

 

The commercials build on Deutsch’s “Happy Cows,” bringing them back in a fresh way.  Featuring California cows and their dairy products they are represented as trusted members of the family, giving advice over a casual game of hoops in "Middle School" and fashion tips in "Mom Jeans.”

To view the work, click on the work: http://youtu.be/xbpX5qdK9Gc

Mom Jeans” was voted the fifth-most likeable ad of the year by Nielsen’s nationwide consumer pane  and “Birthday Party” continues its sensibility.

 

 

California Milk Advisory Board

“Birthday” :30

 

 

Deutsch LA:

Partner, Chief Creative Officer: Mark Hunter

EVP/Group CD/AD: Karen Costello

SVP, ACD/Art Director: Scott Hidinger

VP, ACD/Copywriter: Jeff Bossin

EVP/Director of Integrated Production: Vic Palumbo

SVP/Director of Broadcast Production: Producer: Victoria Guernier

Producer: Autumn Myers-Childress

 

Client, Client Contact:

California Milk Advisory Board South 

VP, Director of Advertising: Michael Freeman

 

Production Company:

The Director’s Bureau LA

Director: Mike MaGuire

Executive Producer: Melissa Culligan

Head of Production: Elizabeth Minzes

Producer: Greg Schultz

Production Supervisor: Brett Latteri

Director of Photography: Max Malkin

 

Tabletop Production Company

Assembly Films NYC

Director: Kevan Bean

Executive Producer: Greg Pappas

Executive Producer: Gloria Colangelo

Line Producer: Pete Dever

Production Supervisor: Kerri Johnson

 

Editorial:

Arcade Editorial LA

Editor: Paul Martinez

Assistant Editor: Andy Trecki

Producer: Kristen Thon-­‐Webb

Executive Producer: Deanne Mehling

 

Post Facility:

New Hat LA

Colorist: Beau Leon Visual Effects Company: The Mill LA

FX Supervisor: John Leonti

3D Lead: Steve Beck

3D Artists: Matthew Longwell, Kiel Figgins, Greg Gangemi, Adam Carroll, James Brady,

Martin Rivera

Motion Graphics: Tom O'Neil, Brian Hayes

2D Lead: Sarah Eim

2D Artists: Becky Porter, Brinton Jaecks, Tim Davies, Tara De Marco, Chris Knight

VFX Producer: Enca Kaul

Production Coordinator: Kiana Bicoy

 

Sound Design:

Lime Sound 

Mixer: Mark Meyuhas

Assistant Mixer: Matt Miller

 

Audio Post Company:

Lime Sound 

Mixer: Mark Meyuhas

Assistant Mixer: Matt Miller