Birth Partners with Leethal Reppin’ to Launch Music Division, Born Ready, in London

Birth is partnering with Leethal Reppin' to launch Born Ready, the hottest new company for music videos, live shows, and artist docs. A major player in Birth’s new venture is Lee Fairweather of Leethal Reppin’. When Birth laid out their plan, here's what he had to say, “Birth’s appreciation for the modern music video space is infectious. Their strategy for approaching talent is fresh and will help open doors for amazing new talent.”

As for Hugo Legrand-Nathan, CEO of Birth, here are his thoughts, "We want to give our directors the freedom to blend art and music, to create images, soul, rhythm, and killer edits. And we're here to help artists bring their music to life with jaw dropping visuals. This is a label for boundless creativity and daring projects and that’s Lee’s DNA."

Today, Born Ready is the place for music video directors and anyone whose heart beats for music. A deep dive into what set our souls on fire in the first place. It's not what Birth do, it's who they are. Birth wants it to stand for producers and directors who've got beats pounding in their veins. People who were born for this. Born ready for music.

So Birth have handpicked the game changers, the next generation. They're young, inventive, raw and fearless. Ready to shake things up and rewrite the rulebook of the industry.

Go check them out.. 

Valentin Guiod, (UKVMA Winner in 2022), BRBR, Alexandre Moors, Matvey Viks, Theo Gottlieb, and emerging talents including CHNDY and Celine Van Heel. Our directors have worked with top artists like DJ Snake, Arlo Parks, London Grammar, Miley Cyrus, and Kendrick Lamar. 

Music has always been at the heart of Birth. Back in the 2000’s, HLN was the force behind some of the most important videos of French Rap's golden age. Partner, Yohan Ungar, was one of the top music video directors of that era, working with major players like MC Solaar, Getta and Akon.