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Birra Moretti Revives Sunday Dinner Traditions with The Nonna Supper Club

04/10/2024
Advertising Agency
Toronto, Canada
231
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Campaign from Publicis Toronto helps Canadians reconnect with family over Sunday dinner

As fewer Canadians gather for the tradition of Sunday dinner, Birra Moretti is on a mission to reignite the essence of this cherished ritual. A brand steeped in familial tradition, Birra Moretti wants to provide Canadians with the opportunity to experience the joy of connection over a family meal that has been a cornerstone of Italian living for many generations. 

To bring this vision to life, Birra Moretti proudly introduces the Nonna Supper Club – a celebration of community, connection, and authenticity. Partnering with NODO Liberty Village Restaurant in Toronto and Stellina Restaurant in Montreal, Birra Moretti is creating an intimate Sunday dinner experience where nonnas can share their love for cooking with people eager to establish new traditions. By reigniting this cherished tradition, the nonnas are re-establishing a sense of community that has been lost over generations and demonstrating that Sunday dinner is more than just a meal – it’s a celebration of togetherness. 

Birra Moretti has partnered with three beloved nonnas in each city to bring this experience to life: Nonna Elda, Nonna Ada, and Nonna Pia in Toronto, and Nonna Angela, Nonna Angelina and Nonna Anna Maria, in Montreal. Each nonna will share her unique culinary traditions and heartfelt stories, inspiring Canadians to reconnect with their loved ones over a meal that feels like home. 

“Birra Moretti believes in bringing people together and enjoying life’s simple pleasures,” says Jose Casillas, marketing director for Birra Moretti. “The Nonna Supper Club is meant to inspire the rediscovery of gathering around the table with friends and family because who better than the nonnas to share this important tradition with us, along with their personal recipes and stories, and invite us all to pull up a chair to join the Birra Moretti family for an authentic and memorable experience.” 

Nonna Elda, one of the participating nonnas, added, “Sunday dinner has always been about more than just food – it’s about the stories we share, the laughter, and the love that fills the room. It’s an honour to join Birra Moretti in the Nonna Supper Club and pass on these cherished traditions to the younger generation, just as Birra Moretti has done for years.” 

As we approach the Thanksgiving season, a time already rich with gratitude and gatherings, the Nonna Supper Club offers a timely opportunity to reconnect with loved ones. Through the eyes of the nonnas, Birra Moretti highlights why being together with family is so important in today’s fast-paced world. 

Consumers in Toronto and Montreal will have the opportunity to experience the Nonna Supper Club in October 2024. Event details are as follows: 

Toronto Birra Moretti Nonna Supper Club 

  • Date: Sunday, October 20th, 2024 
  • Location: NODO Liberty Village Restaurant, 120 Lynn Williams St. 
  • Time: 6-9 p.m. 
  • Booking Link: See here 

Montreal Birra Moretti Nonna Supper Club 

  • Date: Sunday, October 27th, 2024 
  • Location: Stellina Restaurant, 410 Rue Saint-Jacques 
  • Time: 6-9 p.m. 
  • Booking Link: See here 

With limited space and reservations available on a first-come, first-served basis, consumers are encouraged to book their prix-fixe meal early to secure their spot. 

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