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Bill Nye Takes SodaStream Out of this World for the Super Bowl

27/01/2020
Advertising Agency
San Francisco, USA
138
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Goodby Silverstein & Partners created the campaign aiming for SodaStream to be the most popular brand on Mars

SodaStream recently announced it’ll be returning to the Super Bowl for the first time in six years with a 30-second ad airing right before the halftime show. And while every brand wants to be the most talked about brand on earth come Super Bowl Sunday, SodaStream wants to be the most talked about brand on Mars. Mars, Pennsylvania to be exact.

If you live in Mars, PA tweet at @SodaStream on Super Bowl Sunday we’ll give you a free SodaStream. To help get the word out to Mars residents, SodaStream will have a full-page ad in the local Mars paper on Super Bowl Sunday. 

SodaStream also launched a sneak peek of the spot with a teaser video starring beloved scientist, Bill Nye. 

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